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Mobile Learner Business Plan.

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  • Essay length: 8252 words
  • Submitted: 19/06/2006
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University Degree Marketing

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The first 200 words of this essay...

B6554

Mobile Commerce

Mobile Learner

Presented to

Prof Arthur Lee Gilbert

Prof Olaf Rieck

Project by

Chang Ee Chia

Regina Marini

Mobile Learner

Business Plan

February 2004

Business Plan - NTU20040229

Regina Marini & Chang Ee Chia

Block 309 Hougang Avenue 5 #10-289

Singapore 530309

+65-6283-4158 / +65-9660-1620

This document contains confidential and proprietary information belonging exclusively to

Regina Marini & Chang Ee Chia

Executive Summary

1 Vision and Mission

Mobile Learner is a pioneering and enterprising start-up company, offering a training solution, which will transform the company into the premiere service provider for learning on wireless platform. Our mission is to be the most practical and innovative solution for fast and effective learning. We aim to become the dominant player as a content provider for education and training in the mobile commerce marketplace. Our products and services will provide convenience to learners and be an ingenious tool for trainers.

2 Products and Services

Mobile Learner will launch products and services in three phases:

2.1 Phase 1 - Educational Tool for Students

Mobile Learner

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