• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Modern Liquor Distributors Pty Ltd is an alternative distribution company for a wide range of alcohol. Unlike the traditional alcohol distributor, our company provides a unique service for alcohol distribution service through the medium of mobile phones.

Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  • Essay length: 7063 words
  • Submitted: 05/04/2004
Share this essay:
University Degree Marketing

The first 200 words of this essay...

1. Executive Summary

Modern Liquor Distributors Pty Ltd is an alternative distribution company for a wide range of alcohol. Unlike the traditional alcohol distributor, our company provides a unique service for alcohol distribution service through the medium of mobile phones.

This marketing plan is designed to give us a blueprint for marketing alcohol distribution service, SMS. We have included a complete market analysis, target market summaries, a SWOT analysis, a detailed milestones table, and other relevant discussions.

Market research indicates a specific and growing need in the area for the products and services Modern Liquor Distributors Pty Ltd offered in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The three-phase approach will utilize resources to create awareness of the store and encourage customers to benefit from the convenience and services it offers. Modern Liquor Distributors Pty Ltd will focus on its selection, accessibility of product, customer services, and competitive pricing.

We hope this marketing plan creates a long-term growth model for our alcohol distribution success. Our company will leverage its competitive advantage of a customer-centric business model to rapidly gain

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.