Motivation. Overview of the Situation: Indian students are less motivated when they come to UK The Indian students whom Mr Stephens had interacted in India were bright and brilliant and they were eager to study in UK. The same students after facing the B

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Motivation – vary across cultures

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Executive Summary

People in different countries are benefited a lot due to the economic globalization. People who come from different countries are based on different cultures, they may well exchange their ideas, thoughts and monitor their international team members behaviours through intercourse in undertaking business in a straight line. Mr. Steve Stephens who is currently the Regional director and Head of International Marketing, ‘University of Bedfordshire’ is handling South East Asia province. The focal point of University of Bedfordshire is on this region as this is a major area where there are lots of forthcoming students especially India. Mt Stephens has noticed that the motivational levels are low with the international students especially with the Indian students. Mr. Stephens wanted to identify the problem and solve it as soon as possible so that it won’t affect the next batch which joins in September this year.  

After analysing the main issues of Indian students an SWOT analysis is applied to emphasize perspective of these students. Several solutions and recommendations are made consequently and reasonably for Mr Stephens to help Indian students. It will help the Indian students to get used easily to the new surroundings and added interminably to bring together the sub-culture of British.

Terms of Reference

This briefing paper is written by Medallion Corporate Solutions, India which provides solutions for corporate. Under the consultation of Mr. Chowdary Krishna Bhargav this paper is directed. He is a Post graduate student at University of Bedfordshire, UK comes from Vijayawada region located in South India. Since, Mr. Chowdary has experienced with both the British culture and Indian culture hence his consultation is more vital.

This paper is written for Mr. Steve Stephens who is the Regional director and Head of International Marketing, ‘University of Bedfordshire’. He is currently handling South East Asia. University of Bedfordshire is focusing on this region as this a prime area where there are lots of prospective students especially India.

Mr Stephens was very happy with the response of Indian students joining University of Bedfordshire. He had interacted with many Bright students in India and saw their eagerness for study in UK before joining. He made sure that many students from India joined University of Bedfordshire. He met the same students in UK who had joined University of Bedfordshire. He felt that these students were not coping up with the education and were lagging a lot.  The motivation level of these students was low.

Mr. Stephens wanted to identify the problem and solve it as soon as possible so that it won’t affect the next batch which joins in September this year.  He consulted Medallion corporate solutions to identify the issue. Since, Medallion corporate solutions are well known for providing solutions. Also, Medallion corporate solutions had provided supported University of Bedfordshire previously.

“Medallion corporate solutions” has a proven track record in analysing the situations and provide solutions. Since, “Medallion corporate solutions” is from the sub continent it will help university of Bedfordshire to understand the Indian minds.

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Overview of the Situation:

Indian students are less motivated when they come to UK

The Indian students whom Mr Stephens had interacted in India were bright and brilliant and they were eager to study in UK. The same students after facing the British environment have changed a lot. There motivational levels are at low which in turn affecting their education. The performance of these Indian students was not at its par. They were lagging in all aspects. The number of application which CAAS has got shows that there is a problem with the change in environment. There might be many ...

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