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Nokia marketing strategy. In order to structure a strategic marketing strategy for Nokia, various customer surveys were analyzed to understand the different needs and issues faced by the customer in todays cell phone arena.
- Essay length: 3362 words
- Submitted: 20/05/2012
The first 200 words of this essay...
BUILDING A SMARTER PHONE FOR A SMARTER PLANET
Table of Contents
1.0 Executivey Summary 4
2.0 Introduction 4
2.1 Financial Performance 5
2.2 Nokia Products Life-Cycle 6
2.3 SWOT Analysis 7
3.0 Customer Surveys 7
3.1 Oracle 7
3.2 TNS Global 8
3.3 Adobe 10
3.4Customer Value Proposition for Nokia 10
4.0 Market Segmentation 11
5.0 Product Differentiation 13
6.0 Investment in Product Innovation for Product Differentiation 14
7.0 Conclusion 15
1.0 EXECUTIVE SUMMARY
Gadgets that people use in everyday lives have emotional, spiritual and functional values attached to it and people are ready to pay any amount of money for these gadgets which have these values embedded in them.
Nokia is facing a sudden downturn in the cell phone industry market and to revamp its growth and profits, Nokia should redefine its Marketing strategy as per the customer needs and requirements and should develop products which have all the features that customers would like. In order to structure a strategic marketing strategy for Nokia, various customer surveys were
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