• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Operating strategy: Current Strategies and Future Implications o The functional layout of the Bed Bath & Beyond stores allows for convenient navigation through the 11 specialty stores within each superstore. The racetrack layout showcas

  • Essay length: 1340 words
  • Submitted: 21/09/2007
Share this essay:

University Degree Finance

The first 200 words of this essay...

Executive Summary

Strategic Analysis:

* Business strategy: Bed Bath & Beyond's boutique superstore strategy of offering an extensive product line and superior customer service translates into a customer-friendly shopping experience at a store with a variety of quality products at reasonable prices.

o This is an effective strategy because customers can get everything in one place, while private label merchandise allows them to get a discount instead of having to pay a premium for the convenience.

o Also, although the size of the BBBY stores could easily create an impersonal environment, the company is making a conscious effort to design their stores and policies around the needs of the customer.

o Currently, BBBY has built a higher margin business and they need to be careful that in their future growth they do not sacrifice these margins to price wars.

* Operating strategy: Current Strategies and Future Implications

o The functional layout of the Bed Bath & Beyond stores allows for convenient navigation through the 11 "specialty stores" within each superstore. The "racetrack" layout showcases the merchandise and makes locating a particular product easier.

o Local responsiveness is one

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

  • "
    I have used the site to find relevant essay questions for my senior students in Modern History to complete. As well as provided some essay samples to demonstrate the stucture of an historical essay.
    "
    Yvette Agars. Senior History Teacher. Saint John's College. Whyalla S.A.
  • "
    Great educational tool, really useful and really helps teach students about how to write and structure their coursework.
    "
    George Boustred English, Maths, Science, Resistant Materials, History, Music. GCSE Student

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.