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Operating strategy: Current Strategies and Future Implications o The functional layout of the Bed Bath & Beyond stores allows for convenient navigation through the 11 specialty stores within each superstore. The racetrack layout showcas
- Essay length: 1340 words
- Submitted: 21/09/2007
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Executive Summary
Strategic Analysis:
* Business strategy: Bed Bath & Beyond's boutique superstore strategy of offering an extensive product line and superior customer service translates into a customer-friendly shopping experience at a store with a variety of quality products at reasonable prices.
o This is an effective strategy because customers can get everything in one place, while private label merchandise allows them to get a discount instead of having to pay a premium for the convenience.
o Also, although the size of the BBBY stores could easily create an impersonal environment, the company is making a conscious effort to design their stores and policies around the needs of the customer.
o Currently, BBBY has built a higher margin business and they need to be careful that in their future growth they do not sacrifice these margins to price wars.
* Operating strategy: Current Strategies and Future Implications
o The functional layout of the Bed Bath & Beyond stores allows for convenient navigation through the 11 "specialty stores" within each superstore. The "racetrack" layout showcases the merchandise and makes locating a particular product easier.
o Local responsiveness is one of
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