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Organizational Development. To be effective in todays competitive environment the organization has to be restructured with the aim of creating and organization that is more efficient and responsive to changing market needs by encouraging open com

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The quick pace of business has changed market conditions. The Organization today is faced with fierce competition, financial pressures from corporate due to limited funds, ineffective interpersonal and interdepartmental communication and losing market share. To be effective in today's competitive environment the organization has to be restructured with the aim of creating and organization that is more efficient and responsive to changing market needs by encouraging open communication, maintaining quality of products, employee satisfaction and ensuring that adequate decision making authority is provided to employees at that are in direct contact with the customers. The new organization structure will help in cost reduction, improved production and service quality and will enable the organization to respond quickly and effectively to new opportunities. Individuals would be realigned in a matrix structure that is more function oriented. The structure is administratively decentralized. The vision is to create a learning organization with the key focus being the customer. ...read more.


Adaptability and responsiveness are essential to survive and thrive. An organizational structure must support this dynamism. Some of the problems facing this organization are below: * Outdated Product line * Dwindling Market share * Ineffective interpersonal and Interdepartmental Communication * Limited corporate funding Restructuring the organization is a disruptive process and likely to face resistance from all areas of the organization. The following steps could be taken to minimize risks from resistance and ensure that change is seen as a positive move that would benefit all. * Minimize hierarchical processes and bureaucratic thinking by initiating discussion on organization change by creating group workshops built to encourage participation. This will encourage building relationships among members enabling effective delegation and gain the buy-in from key resources, which further enables change within the organization. * Encourage working cross-functionally by creating teams that have personnel from different departments. * Listen and communicate with staff, if possible face-to-face and if not by participating in an interactive forum such as video conferencing. ...read more.


Policies that should be implemented with immediate effect: Initiate an All-channel communication network. This can be done easily by using e-mail and other collaborative technologies. This helps build trust and gives everyone the ability to assess the pace and nature of change, and most importantly, how it affects the. Open door policy: Employees should feel free to approach anyone in the organization regardless of management hierarchy or position. Expressing opinions and ideas should be encouraged. Communication should flow upward through the organization rather than downward. The employees that are closest to the operation and end customer should be heard and encouraged to provide feedback for strategic decision-making. Career development and training plans should be competency based rather than time based using suitable in-house training or where required using training from outside sources. All functions are to start strategic planning to determine their requirements and competence development needs These policies will be modified over time as the new organization structure becomes more acceptable and the functional roles and responsibilities become more generally acceptable. ...read more.

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