Organizational Development. To be effective in todays competitive environment the organization has to be restructured with the aim of creating and organization that is more efficient and responsive to changing market needs by encouraging open com

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The quick pace of business has changed market conditions. The Organization today is faced with fierce competition, financial pressures from corporate due to limited funds, ineffective interpersonal and interdepartmental communication and losing market share.

To be effective in today’s competitive environment the organization has to be restructured with the aim of creating and organization that is more efficient and responsive to changing market needs by encouraging open communication, maintaining quality of products, employee satisfaction and ensuring that adequate decision making authority is provided to employees at that are in direct contact with the customers.

The new organization structure will help in cost reduction, improved production and service quality and will enable the organization to respond quickly and effectively to new opportunities.

Individuals would be realigned in a matrix structure that is more function oriented. The structure is administratively decentralized. The vision is to create a learning organization with the key focus being the customer. Teams would be created across functional boundaries to ensure participation from all areas of the organization.

The chosen structure would be a mix of a learning and matrix organizations where employees would be grouped by product, service or focus area such as customer satisfaction. Departmentalization allows employees to carry out tasks more efficiently.

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The first steps towards this would be to assess the actual business and organization needs and then staff it with competent individuals. The assessment has to be both qualitative and quantitative. Qualitative assessments could use tools like open-ended interviews with selected staff. Quantitative assessments could be in the form of surveys either online or by mail.

Staff would be added to the new organization after performing a job analysis to assesses which skills are relevant and meet business and organizational needs. Job specifications would change based upon the new organization structure.

“An Efficient, Open, flexible and continuously adaptive Organization.”

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