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Our business idea is traditional Russian restaurant which will be situated in Baker Street.

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  • Essay length: 8489 words
  • Submitted: 19/06/2006
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The first 200 words of this essay...

OVERVIEW

Our business idea is traditional Russian restaurant which will be situated in Baker Street. It will represent genuine Russian cuisine and atmosphere in the uniquely decorated time-honoured surroundings and accompanied by pleasant employees.

MISSION STATEMENT

"To provide a place where people can enjoy the genuine Russian atmosphere, traditions and customs, while getting pleasure from traditional Russian food and entertainment in the heart of England."

TRENDS DISCOVERED FROM MARKET ASSESSMENT

Accordingly to the market research we found out that: theme restaurants are of a growing interest as well as ethnic restaurants. Therefore we can conclude that there is a growing demand for our type of restaurants.

BUSINESS STRATEGY

Revenue Streams

Meals Billiard games

Celebration of special occasions Bar drinks Entertainment

SWOT ANALYSIS

Strengths Weaknesses

Geographic location Narrow service line

Access to variety of customers No brand image

Provided Entertainment Lack of space (e.g. parking)

Quality of food and services for reasonable prices

Friendly staff

Opportunities Threats

Target different consumer groups All substitutes

Create customer loyalty All other leisure activities

Expand to nightclub or karaoke Changes in

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