Human Resource Management (the 1990s)
The virtues of teamwork, empowerment and continuous development in the “learning organisation” were supported and the role of HR in total quality initiatives became more important. Changing work patterns introduced - part-time, temporary contracts, working from home, - leading to increased diversity in work practice. Can no longer rely on traditional recruitment practices and people management.
The New Millennium
Growth in the use of the Internet and a 24/7 society has led to more jobs in e-commerce (at the expense of traditional jobs in banking and shops).
HRM as a Concept
It was first appeared in the 1980s with growth of the term in 1990s. Difficult to find a definitive description of HRM – one approach has been to contrast HRM with personnel management. Maund (2001) believed HRM to be a philosophy, comprising a number of themes and concepts, which have developed from over a century of management theory and research in social science. Regarded as a philosophy governing how employees should be treated in the interests of the organisation.
Hard and Soft HRM
Hard HRM – Business needs dictate the employment, deployment and dispensation of employees in line with corporate demand, with little regard for the needs of those human resources.
Soft HRM – Competitive advantage can be gained through the workforce by recognising, nurturing and developing the potential of their human resource. Knowledge about the behavioural aspects of people at work is developed.
The Characteristics of HRM
- The importance of adopting a strategic approach
- Line managers play a predominant role
- Organisational policies must be integrated and cohesive.
- Needs to achieve a ‘fit’ between the business and HR strategy
- Employees are seen as assets or human capital.
- Human resources are seen as a source of competitive advantage
- Seeking the commitment of employees to the organisation is of far greater value than forcing compliance to the demands of the organisation.
(Armstrong, 2001; Foot & Hook, 2002)
The Relationship between Personnel Management and Human Resource Management
“HRM is regarded by some personnel managers as just a set of initials or old wine in new bottles. It could indeed be no more and no less than another name for personnel management, but as usually perceived, at least it has the virtue of emphasizing the virtue of treating people as a key resource, the management of which is the direct concern of top management as part of the strategic planning processes of the enterprise. Although there is nothing new in the idea, insufficient attention has been paid to it in many organizations. The new bottle or label can help to overcome that deficiency.” (Armstrong, 2001)
Guest model
Guest (1987) presents four policy goals as testable propositions:
· Strategic integration – integration of HRM issues into strategic plans of the
Organization;
· High commitment – to pursue agreed goals and strong identification with the
Enterprise;
· High quality – managerial behavior that leads to investment in, and
Management of, high quality employees, which directly bears on the quality of
Outputs
· Flexibility – functional flexibility and an adaptable organization to manage
Innovation.
Similarities Between PM and HRM
The aims of personnel management are the effective recruitment, selection, rewarding, deployment, training, co-ordination, control and management of labour resources in organisations. In this way that not only will they achieve satisfaction and ‘give of their best ’ at work, but also, doing enable the employing organization to achieve its goals.
Therefore, there are similarities between personnel management in construction and ‘hard’ models of HRM, particularly in relation to manual workers.
· Both recognize that line managers are responsible for managing people
Personnel function provides the necessary advice and support services;
· Identical with regard to respect for the individual, balancing organizational
And individual needs and developing people both for personal and
organizational objectives;
· Both recognize their essential function of matching people to ever-changing
Business requirements;
· Same range of techniques is used e.g. selection, training, and management
Development, reward management;
· Personnel management and ‘soft’ version of HRM attach importance to the
Process of involvement, participation and communication.
3.3 Differences between PM and HRM
HRM aims to integrate all of the personnel functions into a cohesive strategy. There are a number of other key differences.
· PM is workforce-centered, directed mainly at the organization’s employee, finding and training them, arranging for them to be paid, explaining management’s expectations, justifying management’s actions; HRM is resource-centered, sees employees as resources, however, they are viewed as being fundamentally different from other resources - they cannot be managed in the same way. It is not only emphasizes the importance of employee development, but also focuses particularly on development of ‘the management team’
. · PM is, characteristically, a range of activities centering on the supply and development of labor to meet the immediate and short-term needs of the organization. The activities of recruitment, selection, rewards, development, etc. are, very largely, not integrated into a coherent strategy; On the other hand, HRM more emphasizes on ‘group psychological state’, and a shift away from individual-based psychological theories of ‘worker morale’. (Mahoney & Desktop 1986) It seeks to adopt a long-term view emphasizing the need for everyone in the organization to work towards a common goal.
· PM operates in organizations where there are traditional ways of working and there is not much involvement of the workforce in decision-making. It tends to specialize in most of the traditional activities mentioned; HRM emphasizes the importance of the involvement of everyone in teams or in quality circles. It trends to devolve many of these activities to line managers, concentrating instead on developing policies, planning, monitoring and evaluating.
· PM managers want a fair system for all and are keen to have rules and procedures to encourage this; HR managers tend to say that people have a right to proper treatment at work and efficient management will achieve this. HRM has more emphasis on planning, monitoring and control to ensure the right number of people (not necessarily employees), with the right skills in the right place at the right time.
Generally, HRM has been labeled a fundamentally new approach to personnel management with a number of distinctive features; for example, strategic integration, an emphasis on mutuality, and treating people as a resource to be invested in rather than as a cost. In this sense, HRM is essentially a business-orientated philosophy with an aim of achieving competitive advantage
Advantage of the HRM approach for employers
Human resource management has become an in-word in many companies, it becomes a necessary element for employers to ensure efficiency and success. It produces the results that will make the company more efficient and the workers happier at the same time. HRM is obliged to have identified the organization’s workforce’s current position and future needs, and to train for those needs that will be needed in the future. The goal is to develop and maintain a workforce aligned in qualifications and expertise with the organization’s strategic goals.
HRM reflects changes in philosophies and practices with respect to the management of people in organizations and there is a greater emphasis on strategic issues and on the way in which the human resource contributes to the achievement of cooperate objectives. The development of human resources to meet future challenges, and ensuring that people’s energies are sufficiently focused in order to add value to organizational inputs. HRM underlines the importance of flexibility and the ability to react and adapt quickly management, where the requirement of the quality of both the operations of the organization and the product or service trigger a need for high caliber staff to secure competitive advantage.
Although HRM unashamedly embrace a cost effective business approach, it values employee for a perfectly understandable reasons. Being concern with the well being of people is seen as a powerful way to motivate and inspire the work force. HRM takes a systems approach to the analysis and management of organization. It likes to see the different parts of the organization functioning effectively and together moving cooperatively towards meeting the overall goals of the enterprise. This is facilitated through the management of systems such as human resource planning, recruitment and selection, appraisal, training and development, and rewards. These systems must be integrated and “pull in the same direction”. In this way the HRM approach assists the organization to be more effective and profitable.
6. Conclusion
Through outlining the key features of HRM, comparing and contrasting with the similarities and differences between the two, assess the advantages of the HRM approach for employers, it can be concluded that, comparing with traditional personnel management, HRM is a development, which originated from personnel management and is a better way of people management.
Strategic integration and the promotion of employees’ commitment are key features of the HRM model that bring about a new role and scope for the personnel function in the organization. It is the vital to the ongoing success of an organization in today’s highly competitive market place. A strategic approach to HRM does everything to ensure that the right number of the right types of motivated, energized, and self-directed people with creative ideas and corporate commitment are there to manage the organizations business and in return the people are given adequate reward, agreeable job securities, continuously enlarging opportunities, and reinforcing employer-employee relationship.
Reference and bibliography
Human Resource Management a concise analysis, Eugene McKenna and Nick Beech P1- P13
Introducing Human Resource Management, Margaret Foot & Caroline Hook
Armstrong, M. (2001) A Handbook of Human Resource Management Practice. 8th edition, Cogan Page, London
Box all, P. (1993) The Significance of Human Resource Management: A Reconsideration of the Evidence, International Journal of Human Resource Management, vol. 4, no.3, Sep.
Guest,D.E. (1987) Human Resource Management and Industrial Relations, Journal of Management Studies
LAN Bardwell and Len Holden (2001) Human Resource Management, 3rd Edition
Torrington,D.P (1989) in Armstrong, M., (2000) The Name Has Changed But Has the Game Remained the Same Employee Relation Vol.22, No 6,2000,pp576-593l
http://www.bu.edu/library/guides/human.html#art
http://www.ecommerce.or.th/nceb2002/paper/46eBusiness_IS_business.pdf
http://www.brunel.ac.uk/~bustcfj/bola/welfare/welfare.html http://www.academicdb.com/Business___Management/Human_Resource_Management/
http://www.gabbai.com/Management/HRM/British_HRM.pdf
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