"Outline and critically evaluate Sony's strategic position in 2002 - What strategic changes (if any) would you recommend to Sony's Management?"

The first 200 words of this essay...

SONY

Question 3 :

"Outline and critically evaluate Sony's strategic position in 2002

What strategic changes (if any) would you recommend to Sony's Management?"

Sony main activities portfolio revenue in 2002 comes from electronics, which reach 64% of the revenue. This is followed by games segment with 12 % of the revenues in 2002 and by the music and pictures with both 8 %.

But activities who generate big turnover are not necessary activities who generate big profit. In fact, in 2002, the first activity who generate the biggest profit is games with a $939 million profit. After there is pictures with a profit of $491 million, electronics product with a profit of $445 million and financial services with a profit of $194 million.

However music segment had a lost of $72 million. (Sony.net)

Turnover and profit is two different things and both are not linked as we can see for Sony case in 2002.

Financial services don't provide big turnover but is very profitable for Sony which is very important like that Sony can sustain investment in other segments.

Sony's strategic position in 2002 can be analysed trough an external