PEST analysis of uk mobile network industry

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Contents

1.0 AIM 2

1.1 WHY I CHOSE THE INDUSTRY 3

2.0 INDUSTRY OVERVIEW 3

3.0 ANALYSIS OF REMOTE ENVIRONMENT - PEST ANALYSIS 5

3.1 POLITICAL 5

3.2 ECONOMIC 8

3.3 SOCIO-CULTURAL 9

3.4 TECHNOLOGICAL 11

3.5 SUMMARY OF PEST ANALYSIS 13

PEST ANALYSIS OF THE MOBILE PHONE NETWORK OPERATORS INDUSTRY IN THE UK

1.0 AIM

This paper presents an investigation into the UK mobile phone network operator industry. The report examines the external and internal environment of the industry in order to ascertain how attractive in terms of competition and profitability, the industry is for business. Significant operating factors affecting the industry are identified and analysed. Using PEST an insight into the industry's remote and operating environment is provided. The report will take into consideration the following;

* The industry background, size, recent developments, growth and trend of the industry

* The major competitors/strategic business group within the industry.

* Analysis of the remote environment by identifying significant factors (Political/Legal, Economical, Socio-Cultural, and Technological) affecting the industry.

1.1 WHY I CHOSE THE INDUSTRY

There has been an increased significance of mobile