Marketing Mix Price Pricing Strategies The product should be launched in November ready for the Christmas rush. The pricing strategy skimming should be used in the introduction and the growth stage of the product life cycle. Skimming is setting a high price initially and then lowering it later on. This is almost always used for products that incorporate new technology such as new DVD players and PCs. Some people are willing to pay high prices for new technology, the price of the X Box will be set high at first to
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