Project Management: Project Evaluation

Project Evaluation

Selection of the right projects is crucial for long-term survival of the company. Choosing the wrong project does not just mean that the project will be doomed, but it may have a detrimental effect on the immediate future of the company. The development of the “RB111 carbon fibre turbine blade” project by Rolls Royce is one of the well-known cases. The aim of project evaluation is to facilitate choice amongst alternative projects under consideration. Data, which is relevant to projects, is organized and aggregated into a summary that reflects the relative strengths and weaknesses of each project. The projects are then ranked according to the pre-determined criteria and the one which best satisfies the objectives of the company is selected.

Selection Criteria

The criteria by which the merits of the alternatives are assessed depend on the project and the company’s objectives. Some of the most commonly used criteria and its relative importance are shown in the diagram below.

As shown in the above diagram, public projects and private projects are often evaluated using a different set of priorities. Different industries may also assign different priorities to the same set of criteria. Even within a project evaluation team, different members can assign different priorities to the same set of criteria. This explains why project evaluation team members often come to different conclusions on the selected alternative even though they are all using the same data. Team members may have different values and sometimes different objectives. It is therefore important for the project team to realize that conflict management is an important part of project evaluation.

Project evaluation analytical tools

Many tools are available to assist us in project evaluation. Most of these tools are quantitative. The most widely used quantitative tools are economic analysis tools. They aim at maximization of the usage of resources (in monetary terms). Most of the literature recommends the use of quantitative analysis, as it is easy to use and understand. It provides a powerful means of converting raw data into a few indices to facilitate choice. However, it has limitations. Most of the quantitative analysis tools assume that all factors can be somehow transformable into their monetary values. This is not always possible, as not all factors (such as intangibles) have market value. Shadow prices are often used to attach prices to intangibles. However, the process is somewhat arbitrary.

Time value of money

One of the most commonly used economic analysis tools is the Cost and Benefit Analysis. Its aim is to aggregate all costs and benefits of a project, and to use the result to gauge the worthiness of each project. When the life of a project spans over several periods (for example, years), costs incurred in one period may generate benefits for many periods to come. Money, however, has a time value. A dollar in a period may not be the same dollar in the next period to come. A dollar now may not have the same usefulness or purchasing power later. Evaluation of the worthiness of a project must therefore compare benefits and costs that occur at different time periods. This requires a conversion facility to translate all cash flows into comparable quantities. In practice, the conversion is carried out by a handful of formulas which depend on only two parameters; the “life” of the project and the discount rate. As these two parameters are rarely known with certainty, the results of the Cost and Benefit Analysis are often somewhat arbitrary and the results must therefore be interpreted with care. Evaluation of projects is both an art and a science.

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Discount rate, interest rate and inflation

Money increases its value in future if it is put to productive use (such as “putting it in the bank”) between now and then. Furthermore, inflation can erode the purchasing power of the dollar over a period of time. A dollar now is definitely worth more than a dollar in the future. Discount rate represents the way that the value of future money can be reduced to make it correspond to an equivalent amount today. It is the parameter that enables us to compare costs and benefits that are incurred in different ...

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