Promotion
Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. It comprises four subcategories:
- advertising
- personal selling
- sales promotion
- publicity and public relations
The product we are promoting is a Harry Potter quidditch game and the target market is people from the age of 6 to 16 for either male or female. It includes all the main characters in the book and the movie; it will have life-like graphics and characters. The setting is the quidditch ground and the game is literally just to play quidditch and to enjoy all the magic from the wizardry world.