• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

promotional objectives- Cadbury's

Extracts from this document...


Cadbury's Task 1 Report To: Coraleon Maxwell From: Adeel Akhtar Date: 04/10/06 Subject: Cadbury's Introduction For my assignment the company I have chosen to investigate is Cadbury's, I am going to talk the aims and objectives of Cadbury's and how they are presently developing with their company. Aims and objectives are long term goals, as Cadbury's has many aims and some important ones. Aiming to provide the best support customers require to successfully planning and managing Cadbury's company. I will also be visiting Cadbury's as part of my assignment to broaden my knowledge on how customers are dealt with and what affect customers have on the business. The specific product that I will be researching on is Cadbury's Dairy Milk. For my assignment I am going to talk about: * Promotional Objectives * Promotion within the marketing mix * Advertising Agencies * Promotional campaign History Cadbury's was originally owned by one young man Quaker, John Cadbury, which was named after his own very name Cadbury. Cadbury's is known as today's world's leading market from the beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers. This is a one man business, for over 100 of years Cadbury's was essentially a family business. Cadbury's Limited has not just shown the growth of highly successful confectionary business but also has shown the development of social and industrial reforms. Cadbury world is the factory where Cadbury's dairy milk is produced. Cadbury's dairy milk was first introduced in the early 1900s it made an immediate impact quickly becoming the market leader. Cadburys Dairy Milk as an international brand carries the same distinctive image all over the world. Cadbury Dairy Milk sells their product nationally and internationally but however the packaging design of Cadbury's product is the same worldwide. ...read more.


Promotional objectives Raising awareness Raising awareness, Cadbury Dairy Milk use sponsorship to target their customers, they also sponsor Coronation Street as part of their advertisement. Cadbury's Dairy Milk sponsors Coronation Street because it's one of Britain's most famous and watched programmes and they advertise Cadbury Dairy Milk bars straight after the programme has finished or taken a break so that people get to see the advertisement of Cadbury's straight after the programme. The shows days of Cadbury's advertisement and Coronation street is on Monday, Wednesday, Friday and Sunday on the programme channel of ITV1 and ITV2. On Monday it is shown twice once before and after Eastenders because it is Britain's most favourite programme because Cadbury aim to advertise their Cadbury Dairy Milk bar to as much audience as possible and majority of people watched this programme. Coronation comes on at 7:30 because people are at work in the day from 9am - 6pm so when they come home they can watch Coronation Street and also they have an Omnibus which comes on at about 11ish for people who work night shifts. Creating distinctive market presence Cadbury Dairy Milk logo has been using creative distinctive presence for the their audience and Cadbury Dairy Milk represents its logo by having pictures of two glasses of milk which for one of them is half and the other full this represents Cadbury Dairy Milk bar. Cadbury use bright colours so that it stands out from the rest and also it is eye-catching than any other products. Cadbury's Dairy Milk have a traditional trend in which they only use two specific colours which are purple and white for their plain chocolate for most of Cadbury's dairy Milk products the mainly use the traditional purple because they have used the colours over the years and people from all around the world are familiar with the Cadbury's Dairy Milk bar. ...read more.


supermarkets because they buy products in packaging they might not buy as much products as wholesalers and supermarkets because they might not sell as much as they would sell. Business to consumers Cadbury's promote their product by raising awareness to their customers by advertising Cadbury's dairy milk when Coronation street comes on this raises customers awareness because they are aware that Cadbury's have new products because they advertised before the program comes on and between breaks and after the program finishes. By creating distinctive market presence attracts the consumer to the product because if Cadbury's have a majority of the market share they are more popular on the market because they are well known and more consumers will be aware of their products.Business to consumers is Tesco's selling their products to a consumer most businesses promote the product Cadbury's Dairy milk by having special offers e.g. buy one Cadbury's Dairy milk bar and get the second for half price special offers on chocolate bars in shops attracts customers to buying chocolate bars because customers rather buy good quality chocolates at special offers and at cheaper prices. New products in shops and supermarkets depends on how the business presents their products if a business gets the Cadbury's Dairy Milk bar and doesn't presents the product in a good manor the product will not be successful because the customers would not be aware of the product and they would not be able to know what the product is so they would not buy the product. If Cadbury's Dairy Milk bring out a product and at the same time Nestle bring out a product Cadbury's would have competition to avoid their competition they would need to promote and present their product so that the customer is attracted to the product. Most customers are aware of the quality of the products but however they consider the price playing a major part in buying a product. B-TEC National- Business Unit 3 Creative Product Promotion Mrs Coraleon Maxwell Adeel Akhtar ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Marketing plan of Nestle (Malaysia) Berhad

    Demographic: Malaysian urban population relatively has a high standard of living and through advance in education develops a concern toward health, willing to spent a bit more to attain quality product. Age structure: 0 - 14 years = 35%, 15-64 years = 61 % and above 65 = 4%.

  2. A PEST analysis for Cadbury Dairy Milk.

    Cadburys put a lot of money into research and development. They have well trained and experienced managers Cadbury has well defined objectives and goals They have loyal and motivated staff. Opportunities Threats Limited edition activity offers wide scope for timed product launches There are a lot of competitors within the confectionary market..

  1. Marketing plan for New Zealand Dairy Food (NZDF) launch of a squeezable yoghurt product.

    Change 000Packs % Change 000kgs % Change 2000 98407.3 53167.2 20346.1 2001 102418.1 3.7% 52730.4 -0.8% 21192.2 4.2% 2002 112324.6 10.4% 54295.8 2.9% 23357.0 10.0% 2003 118685.5 5.7% 53929.0 -0.6% 25674.6 11.0% * From the table above, following trends can be identified: > The dollar sales of Yoghurt and Dairy

  2. The product I have chosen to study is Dairy milk which is a popular ...

    * Face to face interviews - street surveys, hall surveys, shop surveys, door to door household surveys, home interviews by appointment and business surveys. This method would be good for Cadburys to use because it would mean that they got a wide range of opinions of a lot of different people.

  1. Produce a business plan for a new product. I have decided to produce a ...

    Chain of distribution of my product. Manufacturer Wholesalers Retailers Consumers Who my target audience are and why they will be prepared to purchase my product than other competitors products. The target audience for my product are males/females under 20.

  2. Managerial objectives and the Pricing Strategies

    Equally, firms may not maximize anything, preferring instead to achieve a satisfactory outcome to a range of objectives (a satisficing policy). In some industries, notably where there are state-run firms, the target could be breakeven or perhaps involve a negative mark-up.

  1. Market Segmentation, Targeting and Contexts

    In fact many customers will purchase a competitors product which they did not prefer purely because they were convinced it was the right decision at that time. Promotion must now build confidence in the audience that their preference for the product is justified, and convince them through a range of

  2. The Promotional Mix

    It may stimulate short-term sales. It is impersonal as it follows the one-way communication. Also, advertising is very costly * Personal Selling- This is the most effective tool for building buyers' preferences, convictions and actions. The personal interaction enables feedback and adjustments. It is relationship-orientated.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work