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promotional objectives- Cadbury's

  • Essay length: 4650 words
  • Submitted: 17/01/2007
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University Degree Marketing

The first 200 words of this essay...

Cadbury's

Task 1 Report

To: Coraleon Maxwell

From: Adeel Akhtar

Date: 04/10/06

Subject: Cadbury's

Introduction

For my assignment the company I have chosen to investigate is Cadbury's, I am going to talk the aims and objectives of Cadbury's and how they are presently developing with their company. Aims and objectives are long term goals, as Cadbury's has many aims and some important ones. Aiming to provide the best support customers require to successfully planning and managing Cadbury's company. I will also be visiting Cadbury's as part of my assignment to broaden my knowledge on how customers are dealt with and what affect customers have on the business. The specific product that I will be researching on is Cadbury's Dairy Milk.

For my assignment I am going to talk about:

* Promotional Objectives

* Promotion within the marketing mix

* Advertising Agencies

* Promotional campaign

History

Cadbury's was originally owned by one young man Quaker, John Cadbury, which was named after his own very name Cadbury. Cadbury's is known as today's world's leading market from the beginnings in Bull

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