• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Reasons for Apple's Success.

Extracts from this document...


´╗┐Bellavance Luc M. Bellavance Mrs.Dougall EAE 4U 14 December, 2012 Apple Inc. Apple is known for being a technological mastermind creating successful and innovative products that can be used for any group age. Not only have they changed the way technology is used, but they stand out at the top creating record sales and immense revenue. Being such a strong empire, Apple creates such high standards that opposing companies can barely keep up and compete, giving Apple the upper hand to success. Apple`s successful evolution and upper responsiveness have created intense consumer demand on a global scale. An analysis of the company`s achievements and advancements explains its considerable success. Like any other company Apple started small and evolved its products into something big, they have also created huge advancements in technology that many companies base their products on. Apple is renowned for its immense demand and of course its success related to their entrepreneur skills as a multi-billion dollar company. Every company have their own starting grounds; Apple started planting its roots in a small garage making computer circuit boards, then later computers, to music players all the way to the number one selling phone in the world. Apple faced a huge amount of evolution in its products from day one, and ever since then the sky?s been the limit to success. ...read more.


On the other hand going from Apple?s track record they never release anything until its perfect which is what they did with Siri. It set standards that opposing companies could never match leaving Apple on its own road to success. Another of Apple?s great technological advancements is their retina display, something never created by any company before, an advancement in technology that completely changed the way a display screens are portrayed now a days. ?Apple?s Retina Display, however, changed the mobile phone industry forever. It did so by using a distinctive combination of three features, never tried before. High resolution and high pixel density and special liquid-crystal display technology which greatly enhanced both its on and off-axis image quality.? (Renne, ?Apple Inc.?) Apple has changed the face of our everyday technology creating ground breaking progress that many other companies cannot match up too, leaving the competition stranded to create mock-up products to seem equivalent to Apple?s standards. They use this upper hand in order to perfect their technology to reach goals of success and build revolutionary products surpassing everyone expectations creating immense consumer demand. Apple creates its demand by building products never seen before filled with technology and intricate features that always improve every so often making the product that much better, and unique to many individuals. ...read more.


?Apple's stylish, user-friendly products fostered a greater willingness to spend time online, to blog, to tweet, to have constant access to a handheld computer. Mr Jobs did more than create the demand for Apple products; he drove entire markets.? (Friedman, ?Steve Jobs's impact goes beyond technology?). Apple is built on their success, and is given all the necessary tools making them unstoppable and overwhelmingly the best at what they do. They seem too often surpass everyone?s knowledge and expectations for the company and keep reliving to their attainment as a worldwide brand. Success flows through Steve Jobs?s hands like it?s nothing; he has achieved such high levels of ingenuity and accomplishment with perfection that he has created an empire within the Apple brand. Company?s struggle all the time to achieve attainment in their products, Apple makes it seem like they coast through it overnight and plan ahead for multiple decades of intelligence with ease. Apple`s successful evolution and upper responsiveness have created intense consumer demand on a global scale. An analysis of the company`s achievements and advancements explains its considerable success. Apple is without doubt its own brand that has created a technological shift for the better, changing how we use our everyday technology. They stand loud and proud fashioning a movement everyone follows leading them to success. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. This report shows a marketing mix for the Apple iPhone, with the purpose of ...

    Therefore, to make the promotion more influential Apple can hire agencies that can take the full authority of advertising iPhone, but to have an effective influence over the customers; iPhone should be well demonstrated to the customers. Advertising Medias such as Television advertising could create the products influence on millions of the people.

  2. A Marketing report on apple and the iPod

    The Apple iPod The iPod is the fastest selling music player in history. Apple has sold over 100 million iPods since the player's introduction in October 2001, [2] although sales have said to have started slowing; the company currently enjoys a Microsoft-like domination of the MP3 player market.

  1. Marketing Research for an iPad competitior.

    (Source: World Bank Doing Business 2010) Economic 1. It is easy to get into the 27 member states of the European Union, and is the largest single market in the world. 2. More overseas companies set up their European headquarters in the UK than anywhere else. (Source: European Investment Monitor)

  2. The Accelerating Rate of Diffusion of HEVs and the driving forces behind their success

    actively trying to show their conscience for the environment by buying a HEV and promoting them in the media. The producers of the US TV show '24' have gone as far as to reduce the whole show's carbon footprint by using HEVs in most transports in and around the show (Fortini, 2008).

  1. Retailing evolution in India - an analysis.

    The primary reason is the high restrictions imposed on the consumer goods industry till the nineties. The consumer industry was throttled by controls, production was paralyzed by licensing system and companies were either forbidden entry or denied scale. Lack of incentive led to withering investments in product development.

  2. Examine the Reasons for Uber's Success in the Taxi Market.

    Then ridesharing idea had been operated by Chrysler and 3M companies as employee vanpool during the 1970s due to 1973 Oil Crisis and following 1979 energy crisis. Figure 1 World War II Propaganda Poster by Weimer Pursell, 1943. Printed by the Government Printing Office for the Office of Price

  1. Apple marketing for the Iphone 5.

    Apple make sure it cover all needed factor to create the perfect Product and its packing to customers. According to Phil Schiller - Apple's vice president of worldwide marketing, who unveiled the device - said compare to the old version, which is Iphone 4, Iphone five considered to be faster as they use A6 chip instead of A5, Mr.

  2. Marketing Mix Strategy Analysis of Apple iPod

    They are an American company which is into designing and marketing of consumer products, software and hardware of personal computers. Some of their famous products are known as Macintosh line of computers, iPod, iPhone and the latest is iPad. iPod has a software component which is iTunes which has a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work