Reasons for Apple's Success.

by luckybelz (student)

University Degree Business and Administrative studies

Bellavance

Luc M. Bellavance
Mrs.Dougall
EAE 4U
14 December, 2012

Apple Inc.

Apple is known for being a technological mastermind creating successful and innovative products that can be used for any group age. Not only have they changed the way technology is used, but they stand out at the top creating record sales and immense revenue. Being such a strong empire, Apple creates such high standards that opposing companies can barely keep up and compete, giving Apple the upper hand to success. Apple`s successful evolution and upper responsiveness have created intense consumer demand on a global scale. An analysis of the company`s achievements and advancements explains its considerable success. Like any other company Apple started small and evolved its products into something big, they have also created huge advancements in technology that many companies base their products on. Apple is renowned for its immense demand and of course its success related to their entrepreneur skills as a multi-billion dollar company.

Every company have their own starting grounds; Apple started planting its roots in a small garage making computer circuit boards, then later computers, to music players all the way to the number one selling phone in the world. Apple faced a huge amount of evolution in its products from day one, and ever since then the sky’s been the limit to success. They seem to come out stronger and better every time leaving people speechless. Apple’s come a long way from making circuit boards, Steve finally decided he had to create a product that would place his company on the map and that people would die to have. His goal was to develop his brand and company in a positive yet effective way by making easy to use products, just like how Job’s re-invented the Apple I into the Apple II.

“Jobs’s mission was to bring an easy-to-use computer to market, which led to the release of the Apple II in April 1978. It sparked a computing revolution that drove the PC industry to $1 billion in annual sales in less than three years Apple quickly became the industry leader, selling more than 100,000 Apple II’s by the end of 1980.” (Renne, “Apple Inc.”)

After creating a spark with the Apple II, jobs started to move on with different innovative products never seen before creating a name for his start-up company and setting standards for opposing companies. Which lead to the infamous Apple iPod, a product that evolved everything about the mp3, along with the iPhone and the notorious iPad, all products that are now a huge part of Apple and their overall revenue.

“While the prospects for the Macintosh business had improved, it was the iPod that set Apple on its explosive growth path. The iPod was initially one of many portable digital music players based on the MP3 standard. Thanks to its sleek design, simple user interface, and large storage, it soon became “an icon of the Digital Age,” in the words of one writer.” (Renne, “Apple Inc.”)

Without doubt the creation of the iPhone was Apple’s most innovative and revolutionary product that everyone had to have; it was debatably the phone that could do anything and had everything needed in one device, it caught everyone’s attention and set headlines everywhere. After realizing the multi-billion dollar potential and success Steve and his team knew they had much more than just a product that would evolve their company but rather opportunity’s to grow massively and create an empire of technology.

“Hailed as Time magazine’s “Invention of the Year,” the iPhone represented Apple’s bid to “reinvent the phone.” Two and a half years of development efforts had been devoted to the phone, guarded under intense secrecy, even within the company’s own employees. The estimated development cost was around $150 million.” (Renne, “Apple Inc.”)

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Apple also has a tarnished amount of software that took place in its evolution like the eminent iTunes and App Store. Considering that their software interconnects with the consumers Apple product it creates a personal connection between them and their manufactured goods making it that much better. “Two features which dramatically differentiated Apple’s iPods were its iTunes desktop Software, which synchronized iPods with computers; and its iTunes Music Store, which opened in April 2003. The two, in combination, completed Apple’s vision of an entertainment hub.” (Renne, “Apple Inc.”). All this mass evolution of Apple products made Steve Jobs primarily realize he has started a movement in technology changing the way technology used in today’s generation and changing it the next. The company continues to evolve and create products better than ever.

Apple often stands high above the clouds in success with their ingenuity to perfect technology in ways it can’t be improved by competitors in any way possible, it’s what makes their products so special and unique to the buyer. They create advancements in technology never thought possible and make sure they are flawless leaving people in awe. Apple’s iPod touch was notorious worldwide for its touch screen, they were the first to perfect the technology and make it better than ever. Even though they were not the first to create the technology they certainly were the first to use it properly and intricate it in a product that changed a good part of technology that no one seen coming.

“Apple Corporation is a pioneer in the field of consumer electronics. With their innovative designs, Apple products have been setting new standards to which other technology is compared. In 2007, Apple revealed the iPod, changing the face of touch screen technology.” (Renne, “Apple Inc.”)

Technology that Steve certainly did pioneer was “Siri”, Apple’s speech recognition. Siri isn’t like any traditional voice recognition software that requires the user to remember key words and speak specific commands. Siri understands the user’s natural speech, and asks questions if it needs more information to complete tasks. Rival companies tried using speech recognition technology in the past but failed miserably due to all its flaws. On the other hand going from Apple’s track record they never release anything until its perfect which is what they did with Siri. It set standards that opposing companies could never match leaving Apple on its own road to success. Another of Apple’s great technological advancements is their retina display, something never created by any company before, an advancement in technology that completely changed the way a display screens are portrayed now a days.

“Apple’s Retina Display, however, changed the mobile phone industry forever. It did so by using a distinctive combination of three features, never tried before. High resolution and high pixel density and special liquid-crystal display technology which greatly enhanced both its on and off-axis image quality.” (Renne, “Apple Inc.”)

Apple has changed the face of our everyday technology creating ground breaking progress that many other companies cannot match up too, leaving the competition stranded to create mock-up products to seem equivalent to Apple’s standards. They use this upper hand in order to perfect their technology to reach goals of success and build revolutionary products surpassing everyone expectations creating immense consumer demand.

Apple creates its demand by building products never seen before filled with technology and intricate features that always improve every so often making the product that much better, and unique to many individuals. Changes from the inside and out are what people want in Apple products, and that is what they get. Apple is known for its continuous release of new products without major notice to the public, which makes it unpredictable to the consumer to have their latest product. Although that doesn’t stop them from buying them, the demand that exists when a new product comes out is enormous. A prime example of demand would be from the release of the iPhone 5 that came out recently.

“Apple said demand for new the iPhone 5 set a record and has already surpassed its initial supply, with some customers who pre-ordered the device now having to wait until October to get their hands on the slimmer, lighter new smartphone.” (Guglielmo, “Apple Says iPhone 5 Demand Outstrips Supply As Pre-Orders 'Shatter' Previous Record”)

Having the latest most intricate product developed with cutting-edge technology and features are the base of Apple’s motives, something many companies can never really achieve successfully, it simply comes naturally to Apple giving them more opportunity for sales. “The Apple iPad 2 represents a significant upgrade to the original iPad in terms of pure processing power, with a dual-core A5 chip reported to be as twice as fast. The iPad 2 also includes an enhanced graphics processor and both front-facing and back-facing cameras.” (Ehrett, “Apple's Impact on Technology”). A lighter, thinner, new design and a sharp look is always the heart of Apple’s new launch process to catch the consumer’s eye. The public strives on a completely new, sharper, crisp, clean look to be satisfied and mainly a surprise to get then all wired up. It’s something Steve had been able to master in order to achieve such massive demand leading him to the top.

“Distinctive design—clean and friendly and fun—would become the hallmark of Apple products under Jobs. In an era not known for great industrial designers, Jobs’ partnerships with Hartmut Esslinger in the 1980s and then with Jony Ive starting in 1997 created an engineering and design aesthetic that set Apple apart from other technology companies and ultimately helped make it the most valuable company in the world.” (Ehrett, “Apple's Impact on Technology”)

Changes done from the inside and out of Apple’s products are a constant fight against opposing companies in order to benefit the demand received, but without doubt they continuously manage to keep their position as one of the best in the industry. They relentlessly continue to impress and surprise their buyers with new products never thought possible giving them the demand they desire.

Apple being a multi-billion dollar company would without doubt be considered successful. Apple has not only developed products in constant demand but they have reached levels of success never heard upon any company in such a short amount of time, they have gone beyond the point of excellence in their field and continue to impress the world with what they radiate every single day. Having a product is one thing, and knowing how to sell it is another. No surprise Apple has mastered marketing to an art form; they know how to captivate the public’s attention with ease and influence them to buy their product without them knowing it. They talk very highly about the product but keep it to a minimal letting the user go out and buy the merchandise, allowing them to explore and discover things they feel they were missing out on according to the rumours Apple were spreading.

“Much has been said about the marketing tactics they used in introducing the iPad, the MacBook Air, and the iPhone. The common thread we hear is that it is a masterful combination of hype, sagacious timing, exclusive “sneak” previews, and extremely effective presentations that give these products such successful launch.” (Chene, “Apple's Incredible Efficient Growth”)

Other than those marketing techniques, Apple has many other secrets to their madness they do not discuss in order to keep private from opposing rivalry. Steve Jobs has conquered and mastered how to run a very efficient and productive company due to the selected staff and knowledge of his brand. He had to learn how to fight those who bring a negative side to his company and turn it positive, not show any blemishes behind his brand and stand tall as he succeeds in the eye of the public. “Ignore your critics; turn the ordinary into something beautiful, justify your price, communicate in the language of your audience, extend the experience, build a tribe, Become “The Name”.” (Chene, “Apple's Incredible Efficient Growth”). Insofar as Steve grasped his brand and made it what it is today, the heart of the company runs on the motto of a user-friendly and simple product. He fuels his development on a product that forms everything easily and accessible with the touch of a button creating a tranquil atmosphere, confusion and complexity is Steve’s worst nightmare, he envy’s everything as user friendly. “Apple's stylish, user-friendly products fostered a greater willingness to spend time online, to blog, to tweet, to have constant access to a handheld computer. Mr Jobs did more than create the demand for Apple products; he drove entire markets.” (Friedman, “Steve Jobs's impact goes beyond technology”). Apple is built on their success, and is given all the necessary tools making them unstoppable and overwhelmingly the best at what they do. They seem too often surpass everyone’s knowledge and expectations for the company and keep reliving to their attainment as a worldwide brand.

Success flows through Steve Jobs’s hands like it’s nothing; he has achieved such high levels of ingenuity and accomplishment with perfection that he has created an empire within the Apple brand. Company’s struggle all the time to achieve attainment in their products, Apple makes it seem like they coast through it overnight and plan ahead for multiple decades of intelligence with ease. Apple`s successful evolution and upper responsiveness have created intense consumer demand on a global scale. An analysis of the company`s achievements and advancements explains its considerable success. Apple is without doubt its own brand that has created a technological shift for the better, changing how we use our everyday technology. They stand loud and proud fashioning a movement everyone follows leading them to success.

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