Research Proposal - Research Problem: The problem is to analyze the corporate strategy of Tata communications ltd. Problem analysis: Tata Communications Ltd has changed its position from the year 2002 after acquiring the company from the Govt. of Indi

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MBA DISSERTATION MODULE

PROJECT PROPOSAL

Candidate Name: Punit Katira

Enrolment Date:   01St Jan 2011                           Registration Number: 109113845

Project Title: The force of ideas: overcoming and translating strategy into action

Anticipated Hand in Date of Dissertation: 15Th September 2011

Project Background:

Background:

Telecommunications play a vital role in the development of an economy as well as for the companies in the local or global market. Today, in the global market of telecommunications industry there are quite handsome number of players / companies which are struggling to be the leader in the world market in every segment such as carrier, enterprise, submarine cables etc. Every telecom company appoint their best employees with a high budget to make an exceptional strategy  for the company to increase their revenue figures and to beat up the competition which can be through multiple ways such as mergers & takeovers, strategic alliances etc. A company’s central strategy can be divided into financial and marketing strategy which differs at various times for various markets. But at all times it must give a positive result else the company may have to suffer major loss in which may further result to downfall of the credibility/goodwill in the market.

Introduction:

Tata Communications Ltd (formerly known as VSNL ltd), a part of $67.4 billion Tata companies, was formed in 1986 and  is the chief global provider of networks with a preeminent leadership position in the emerging markets and with the market capitalization of $1.79 billion. After taking over Vsnl in 2002, the company is targeting to make global foot prints by takeovers, acquisition, strategic alliances etc along with the advancement of technology. Since 2002, TCL has acquired many companies such as Tyco global networks, Teleglobe International, Neotel, strategic alliance with BT, Transtel telecoms, Gemplex, Dishnet DSL’s ISP division, etc

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Rationale:

  • This assignment will help me to build career in telecom industry, particularly in corporate strategy department.
  • It will help the company to uncover the drawbacks aroused out of the strategy implemented since the year 2002.
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Access to primary Data:  I will be able to access the data from the company as I have some personal relations with the employee of the Tata communications ltd (the company)

Research Problem: The problem is to analyze the corporate strategy of Tata communications ltd.

Problem analysis: Tata Communications Ltd has changed its position from the year 2002 after acquiring the company from the Govt. of India. Being a Domestic company till 2002, TCL wanted to gain a global position in the business of telecommunications. To attain this TCL there were some major changes in the strategies ...

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