Access to primary Data: I will be able to access the data from the company as I have some personal relations with the employee of the Tata communications ltd (the company)
Research Problem: The problem is to analyze the corporate strategy of Tata communications ltd.
Problem analysis: Tata Communications Ltd has changed its position from the year 2002 after acquiring the company from the Govt. of India. Being a Domestic company till 2002, TCL wanted to gain a global position in the business of telecommunications. To attain this TCL there were some major changes in the strategies designed for the company to become a key global player. The strategy applied had to achieve the AIM was successful but on the other hand there were also some side effects for TCL.
Research Questions:
- Is the company financially strong to achieve its Goal – to be a key global player?
- Where the strategies applied by the TCL to become the key global players successful or failure?
- Did TCL take a positive decision by acquiring (Mergers & Takeovers) over loss making companies (globally)?
- Is today’s TCL position in the business market financially strong in relation to the strategy?
Literature Review:
As per the article in tele-net on 15th June 2010, Tata Communication’s Ltd is steadily expanding its global reach to markets such as Middle East, Africa and Europe. This is one of the remarkable journey for the erstwhile government telecom company, Tata Communications Ltd (formerly VSNL – Videsh Sanchar Nigam Ltd) to expand its market globally. This is claimed to be one of the strategy of TCL, as TCL publicly declared that “it would seek more acquisitions to expand it networks and the range of services on offer to customers. But there has been some drawback as well by adopting this strategy as it resulted in net loss for the financial year ending 2008, 09, 10, and 2011. After the declaration of the financial result of 2011, the statement given by Vinod Kumar, Managing Director & CEO of TCL was “Over the past few years, we have focused our investments on building and strengthening our global assets, services and capabilities which has impacted profitability. Our focus now is to put the business on a firm path to profitability, driven by growth in our enterprise business, growth in new segments like cloud computing, improved performance at Neotel and a sharp focus on costs”
(Sources:
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Key Words:
Tata Communications Ltd, Finance, Strategy, Mergers & Acquisition and Takeovers, Globalization & Expansion, Business Risk, Financial and Marketing strategy, Products and services, Core Competence, Market value of share, Targets, Industry Standards, Decision Making
Objectives: Intended outcomes/significance and scope of the project)
Research Aim:
To analyze the corporate strategy of Tata communications ltd, a success or a failure?
Research Objective:
- To critically analyze the financial strength (in terms of investment) of the company since 2002
- To evaluate the corporate strategy of Mergers and Acquisition & Takeover globally
- To Analyze the financial position of Tata communications ltd in relation with its strategy
Significance: This assignment will give me more exposure of telecom industry; the objectives of the assignment will also help me to gain knowledge of the strategy and its implications in relation to the financial aspects of the company, this will in turn improve my and company’s decision making process.
Scope: In this assignment, TCL will be analyzed from the year 2002, i.e. after privatization of the company after which the Goals of the company were changed. Due to limited time and funds availability, there will be no personal interview (face to face) conducted with the finance and strategy team which sits in India – Mumbai Office.
Procedures (Details of Techniques, Data Collection, Data Recording etc.)
Research Philosophy: We will adopt pragmatist philosophy which will enable us the position to argue the most important determinant of our research. It will also support our practical approach towards the research.
Research Approach: Inductive approach will be used for this research as this approach will help us to derive to a particular outcome which we will reach at by analyzing the correct data.
Research Strategy: We will use Grounded theory as our research strategy, as it suits best with our research approach and this strategy will also help us to predict and explain behavior of TCL’s Strategy and financial position.
Research Choice: We will use multiple methods choice as it enables us to use both quantitative data as well as qualitative data. Both the data would be required to study the historical facts as well as current affairs of the TCL.
Time Horizon: The Research time horizon will be cross sectional studies as we will be taking a snap shot of the successfulness or the failure of the strategies applied
and the financial position of TCL
Data Collection: Both Primary and secondary source of data collection methods will be used as it will provide the current as well as the historical information required for our research. Primary Data will be collected by conduction interviews with the personnel of TCL. Secondary data will through various Media’s such as newspaper articles, Internet, journals, data provider companies such as One Source, Data monitors etc.
Data Recording: The data will be recoding using a questionnaire and will be noted in a paper, this will help us to further analyze the data.
Data Analysis: The data collected will be feeded in the computer to further analyze and check the accuracy of the data. The data will also be molded in forms of charts, graphs, and in various other forms to make the statistical analysis.
Data Presentation: The data will be presented in form of a research report with a main topic in depth with Title, Aim, Objectives, Literature Review, Findings, conclusion, and recommendations.
Pilot Study: We will conduct a pilot study before starting the actual work with the company’s manager / personnel. This pilot study will help us to improve any deficiency in our questionnaire pattern.
Reliability: By Conducting an pilot study the reliability of data will be higher. The data will be collected from most trusted sources such as official sites of the company Tata Communications Ltd, official media sources such as Reuters, British Library, etc which will assures the reliability of the data
Validity: The data collected will be easy to validate as it will be collected from the trusted / reliable sources. Also after conducting an pilot study the validity of our data will be higher.
Ethical Issues: There would be some ethical issues in collecting primary data i.e. while conducting interviews with the TCL personnel, such as declaring the privacy of the personnel taking part in the interview. There would be some chances of leaking of the data as we would be using computers as technical tool for gathering the information
Limitations: Research limitation will be constraint of resources, availability of time and funds, accessibility of data, confidentiality / secrecy matters.
Target Group: Our target group will be the managers of the company i.e. Tata Communications Ltd.
Resources used for the research: Laptop, supervisors, pen, papers, British Library, books, Internet, Journals, Company officials, Microsoft office tool.
Bibliography:
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MBA Dissertations
Local Tutors Comments (This Section must be completed before proposal is submitted)
I hereby approve this research proposal. It meets the set criteria for a MBA dissertation research proposal.
15th July 2011
Dr Jan Gson
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