Research proposal - The impact of diversity on Business studies and performance in Business Department of HELP University College (HUC).

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MGT 203

Research Proposal

Research Proposal

Title

The impact of diversity on Business studies and performance in Business Department of HELP University College (HUC).

Background to the research

HELP University College (HUC) is located at BZ-2, Pusat Bandar Damansara, 50490, Kuala Lumpur. Since 1986, HUC has developed strong reputation and its Business Department offers business studies such as Accounting, Finance, Marketing, etc. (StudyMalaysia 2010). The researcher has defined the performance as the result that the students gain from their studies, job markets of graduates, or the enrolments of new students. Diversity refers to the characteristics that make people unique from each others, such as age, gender, races, etc. (Felicia M Moore 2006).

 Theoretical Framework

  • Open System Theory (Refer to Appendix)         

To achieve the objectives of the research, the researcher will be utilized the Open System Theory as theoretical framework. Open systems is interact with environments in the process of transforming inputs into outputs (Campling, Poole, et.al 2008). The feedback will finds the impact of diversity on business studies and performance in business department of HUC.

Research problem

Main Problem 1: What is the impact of diversity on business studies in business department of HELP University College?

Sub problem 1: What is the impact of gender on business studies?

Sub problem 2: What is the impact of races on business studies?

Sub problem 3: What is the impact of nationality on business studies?

Main Problem 2: What is the impact of different diversity on performance in business department of HELP University College?

Sub problem 1: What is the impact of gender on the performance?

Sub problem 2: What is the impact of races on the performance?

Sub problem 3: What is the impact of nationality on the performance?

Main Problem 3: What is the impact of diversity on different major in business department of HELP University College?

Sub problem 1: What is the impact of diversity on Accounting major?

Sub problem 2: What is the impact of diversity on Finance major?

Sub problem 3: What is the impact of diversity on Marketing major?

Main Problem 4: What is the impact of diversity on performance in business department of HELP University College?

Sub Problem 1: What is the impact of diversity on subject enrolment?

Sub Problem 2: What is the impact of diversity on student’s results?

Sub Problem 3: What is the impact of diversity on job markets?

Objectives of the research

  • To identify the impact of components of diversity on academic majors of business department.
  • To determine the impact of components of diversity on students’ performance and business department’s performance of HELP University College (HUC).
  • To understand the preferences of students based on their diversity in choosing business majors.
  • To use the findings for recommendations on the further development and improvement of business department.
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Benefits of the research

  • For researchers, it enhances critical skills in communication, independent thinking, and problem-solving.
  • For business department, it provides them with a big picture of their performance and thus down-to-earth solutions can be carried out efficiently for further improvements.
  • For incoming students, it provides them with appropriate guidance or reference which encourages students’ enrolment in business department.
  • For public acknowledgement, it provides an overview on the standard of business students of HUC.

Methodology of the Research

  •  Research Design

Research design is the set of methods and procedures that make up a strategic plan for ...

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