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Researching and designing a new cosmetics range for Maybelline.

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  • Essay length: 14034 words
  • Submitted: 29/01/2005
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University Degree Marketing

The first 200 words of this essay...

Contents:

Introduction page 3

Market research page 4

Webpages page 5

Timeline page 6

Magazine pomortion

Interview page 7

Example of questionnaire page 8

Analysis of questionnaire page 9

Where people from the questionnaire live page 10

Maybelline information page 11

Employment opportunities page 12

Valitity of market research page 13

SWOT analysis page 14,15

PEST anaylisis page 15,16, 17

Banned adverts page 18

Boston Box analysis page 19

Ansoff matrix anlysis page 19,20

Marketing mix page 20 21, 22, 23, 24

Principles of marketing page 25,26

Evaluation page 28

Presentation and notes page 29,30,31,32,33

Bibliography page 34

appendix

Introduction:

Over the next few weeks I will be researching and designing a new cosmetics range for Maybelline. The line I have chosen to create is nail varnish. However, it will not be ordinary, this new varnish will be ultra high shine glitter polish which changes colour depending on the individual's mood at the time.

The company Maybelline has been in business since 1913, as you can see from the timeline I have

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