Price of TGCO 26
Price of TSCO 27
Price of TBP 27
Price of PrBP 27
Price of PrCO 27
Contents Page #
List of Charts
Organizational structure 03
Target market of Dalda Foods. 04
Sales infrastructure 22
List of graphs
Price trend 28
List of acronymsA.S.M. Area Sales Manager
D.B.P. Dalda Banaspati
D.B.R. Demand Based Replenishment
D.C.O. Dalda Cooking Oil
D.F.L. Dalda Foods Limited
D.H.A. Defense Housing Society
N.S.M. National Sales Manager
P.J.P. Proposed Journey Plan
R.S.M. Regional Sales Manager
S.K.U. Stock Keeping Units
R.O.M. Regional Operational Manager
T.S.O. Territory Sales Officer
T.T.S.O. Trainee Territory Sales Officer
Executive Summary
When you hear the name Dalda the image of quality conjures up in your mind. It provides you quality, which you can trust with utmost faith and a taste, which you have come to relish. Dalda has earned the trust of its consumers over a period of almost 60 years. In fact Dalda is the pioneer of vegetable oil and Banaspati ghee in the country.
Dalda is a brand of hydrogenated vegetable oil popular in South Asia. The substance was originally imported from the Netherlands in the 1930s by the trading company Dada Limited. After Lever Brothers bought it they want to include “L” of Lever in it and thus Dalda born.
In July 2004, Unilever Pakistan accepted the offer of 1.33 billion of the sale of its “Dalda” brand to Dalda Foods ltd. within a few years of its inception, Dalda foods has become one of the largest food FMCG organization in Pakistan leading the local category of oil and fats. In Pakistan, Dalda has now divested into Canola and Olive oil products variant as well.
Food lovers, women cooking in their kitchens, or health conscious, who does not recognize Dalda? When you hear the name Dalda the image of quality conjures up in your mind.
Dalda’s journey into the lives of its consumer started 60years ago when Dalda develop new cooking medium “Dalda Banaspati”. Dalda Banaspati was a healthier alternate to desi ghee without compromising on Aroma or taste. Consumers welcomed this innovation into their lifestyle and became so familiar with the product that Dalda’s name became synonyms with banaspati.
With changing consumer preference, Dalda used its international technology and expertise to innovate Dalda cooking oil and Planta cooking oil. Today Dalda cooking oil and Planta cooking oil has became an essential part of every home and are an exceptional example of health and taste in the entire cooking oil category.
It all started almost 60 years ago when Dalda’s food scientist pioneered a way of preserving the goodness of vegetable oils in a manner which preserved the taste and tradition of ghee but was a healthier substitute thus Dalda banaspati was born. This quality and taste was made available to millions of consumers in the country. Ever since Dalda has kept up the high quality and consumers have responded by always rating it as number one in quality and taste.
DFL’s commitment to quality, environmental and cooperate social responsibilities assigned from the facts that it is only edible oil and fats brand which has:
- Bureau Veritas Quality (BVQI) certification of:
- ISO 9002 for quality
- ISO 14001 for environment
- OHSAS 18001 for occupational health and safety
- HACCP certification for Hazard Analysis and Critical Control Points.
- An in-house effluent treatment plant to recycle water for sustainable use of natural resourses.
The only national brand:
- Which is being exported to European countries because of it meets international quality standards.
- That has a Virtually Trans-fat Free (VTF) banaspati since 1999.
- With enhanced vitamins as per the UNESCO’s recommendation; which necessitates addition of more Vitamins, than any other brand in Pakistan.
It is a reflection of Dalda foods commitment to cooperate social responsibilities, good cooperate governance and also a matter of pride and distinction that it is the only edible oil and fat manufacturing company in Pakistan which has installed an effluent treatment plant at its manufacturing site. The treated effluent water meets or is better than the National Environmental Quality Standards (NEQS) and is used in the lawns of factory for irrigation purpose.
Dalda food is the first and the only edible oil factory in Pakistan to have its own effluent treatment plant. When you visit the Dalda food factory, you will not fail to notice the beautiful lawns, all irrigated by the treated effluent water. This is Dalda’s humble contribution towards conserving and sustaining this precious and natural resource.
Fats and oils are an important part of a healthy diet. Your body needs fat to function properly. That is why nature has made 15-20 percent of the bodyweight of an adult from fats. However, not only the quantity but type of fat eaten is also very important. Here the clear choice s Dalda.
Dalda VTF banaspati, cooking oil and Planta cooking oil are made from a selection of finest vegetable oils- canola, sunflower, soya bean, cottonseed and palm oil. They are hygienically produced in one of the most modern computerized processing plants where the natural goodness of oils is preserved for the users.
Dalda VTF banaspati is healthiest banaspati of Pakistan because it is Virtually Trans-fat Free. Dalda cooking oil is only cooking oil in Pakistan which preserves the natural goodness of oil. Planta cooking oil has the distinction of being the only high quality cooking oil with the benefits of oil and the taste of banaspati.
Dalda foods has been able to deliver the best possible cooking mediums to millions o its consumers using the international technology and expertise. The trust of its consumers has enabled it to become the leading brand in its category. Every day millions of consumers use one or more of its brands. Dalda not only aims to provide the best cooking medium to its consumers, but also to act in a responsible manner and make a meaningful contribution to society. Dalda foods strongly believes, that long term success of any business is intimately connected with the well-being of society and the environment in which it operates.
Introduction to DALDA Foods Pvt. Ltd.
Mission statement:
“To build a mutually profitable relationship with customers, ensuring quality products with continual improvement and innovation”.
Vision:
Vision of Dalda Foods Pvt. Ltd. is” Five By Five (5x5)” that after every five years we have to increase our selves by five times by the previous position in all the aspects.
Goals and objectives:
The goals and objectives of DFL are:
- Commitment to quality
- To understand customers needs
- Strive to be ahead in edible oil sector
- Offer healthy products
- Continuous research and continuous innovation
- Capture market share
- To have the strongest distribution network across Pakistan.
Leader in Ghee and Oil industry, who have imparted the generic name to ghee and oil category-DALDA.
Dalda is 50 years old company.
Known as DADA Ghee before Lever brothers bought it.
In 1954 Lever brothers bought it.
After Lever brothers had bought it they changed it to DALDA Foods, by just adding “L” of Lever in DADA.
Oldest plant is at Rahim Yar Khan, Punjab.
Dalda is the company who introduces different new products, S.K.U.s, and new brands first time in Pakistani market and even in International market. Some of them are:
- Danay-Dar Ghee
- V.T.F. in 1992
- 5 kg and 3 liter bottle (S.K.U.)
- Olive Oil
In 2002 Lever Brother sold it out and now Dalda Foods Pvt. Ltd. is property of Pakistani owner.
Source: Ghullam Shabbir, ROM Islamabad
Source: Naseer Khan, A.S.M. Peshawar.
This diagram explains that Dalda is for upper class and the number of its buyer is very small.
The lower most part is local and cheaper brands. This part is for poor people and they bought local and cheaper brands and they are not the users of Dalda. The number of middle class who buys Dalda is more than upper class and less than lower class.
The middle portion is for middle class people, when they have enough money to spent, they buy Dalda, otherwise prefer they go for cheaper and local brands. The number in this class is very high than all other classes.
Target market of Dalda Foods in detail.
Portfolio of Dalda Foods Pvt. Ltd.
Width and Depth of D.F.L.
Dalda Food’s products along with detailDalda cooking oil
Contents
- Dalda is the blend of soya bean, canola and sunflower oil.
- Contains essential fatty acids, omega 3 and 6 and natural antioxidants that increase the immune system of the body.
- Contain vitamin A & D-3.
S.K.U.s of Dalda Cooking Oil
- Dalda Cooking Oil 10 liters (Can)
- Dalda Cooking Oil 5 liters (Tin)
- Dalda Cooking Oil 4.5 liters (Bottles)
- Dalda Cooking Oil 3 liters (Bottles)
- Dalda Cooking Oil 2.5 liters (Tin)
- Dalda Cooking Oil 1 liter (Pouch)
- Dalda Cooking Oil 500 ml (Mini pouch)
Benefits and attributes
- Dalda cooking oil is the premium quality oil for cooking and frying.
- 100% cholesterol free.
- Dalda cooking oil is easy to digest.
- It’s hygienically refined on modern automatic plant that preserves natural goodness of oil and makes food exceptionally delicious.
- It is healthy as it contains vitamin A & D along with vitamin E.
Dalda Banaspati
Contents
- Made from 100% pure vegetable oil.
- Contains vitamin A & D-3.
- Also contains VTF (Virtually Trans fat Free).
S.K.U.s of Dalda Banaspati
- Dalda Banaspati 5 Kg (Tin)
- Dalda Banaspati 2.5 Kg (Tin)
- Dalda Banaspati 1 Kg (Pouch)
- Dalda Banaspati 500 gm (Pouch)
Benefits and attributes
- Dalda banaspati is the healthiest banaspati available in country because of country because VTF treated.
- Hygienically produced on modern plant, Dalda banaspati contains healthier formula.
- In addition Trans fat acids, harmful to health, is below 1%.
- Dalda banaspati also contains Vitamin A & D-3 and its rich ghee flavor ensures delicious and wholesome meal.
Dalda Planta Cooking Oil
Contents
- Planta Cooking Oil is 100% pure and extra refined vegetable oil.
- A blend of Soya Bean, Canola and Sunflower oil.
- Contains vitamin A & D-3.
S.K.U.s of Planta Cooking Oil
- Dalda Planta Cooking Oil 5 liters (Tin)
- Dalda Planta Cooking Oil 4.5 liters (Bottle)
- Dalda Planta Cooking Oil 3 liters (Bottle)
- Dalda Planta Cooking Oil 2.5 liters (Tin)
- Dalda Planta Cooking Oil 1 liter (Pouch)
Benefits and attributes
- The natural antioxidant in the oil boosts the immune system of human body.
- It is the only cooking oil, which gives the taste of Ghee and the goodness of Oil.
- It ensures the health as it is 100% cholesterol free.
- It is hygienically refined on modern automatic plant to preserve natural goodness and refreshment of oil, to make the food delicious and moist.
Manpasand
Nation-wide consumer researches and million of consumers contact suggest that Manpasand is a superior formulation:
- 91% target consumers preferred Manpasand over their existing brands.
- 94% consumers liked its overall quality and innovative packing.
- 73% consumers mentioned that it is economical in use as its quantity of consumption is less than any other banaspati or oil.
Manpasand Cooking Oil
Contents
- Manpasand cooking oil is a premium blend of Canola, Soya bean and Cotton seed oil.
- It is enriched with vitamin A & D.
S.K.U.s of Manpasand Cooking Oil
- Manpasand Cooking Oil 4.5 liters (Tin)
- Manpasand Cooking Oil 2.25 liters (Tin)
- Manpasand Cooking Oil 0.9 liters (Pouch)
Benefits and attributes
- Manpasand Cooking Oil is produced under international standards of health and hygiene.
- It is enriched with Vitamin A & D.
- Manpasand Cooking Oil is best suited for all type of cooking.
- It is economical in use.
- Cholesterol free.
Manpasand Banaspati
-
Contents
Double refined hydrogenation is done for its granular texture.
- Enriched with Vitamin A & D.
- Contains Palm oil, Cotton seed oil Sun flower oil and Soya bean oil.
S.K.U.s of Manpasand Banaspati
- Manpasand Banaspati 9 Kg (Jar)
- Manpasand Banaspati 4.5 Kg (Tin)
- Manpasand Banaspati 2.25 Kg (Tin)
- Manpasand Banaspati 0.9 Kg (Pouch)
- Manpasand Banaspati 450 gm (Mini Pouch)
Benefits and attributes
- Manpasand Cooking Oil is produced under international standards of health and hygiene.
- Has a distinguished fragrance and taste, which enhances the flavor of the food to an unprecedented level.
- Manpasand banaspati is economical in use and enriched with Vitamin A & D.
Dalda Olive Oil
Contents
- It is made up of nutritional Olives.
- Fortified with additional Vitamin A & E.
Variants of Dalda Olive Oil
- Extra Virgin Olive Oil
- Pure Olive Oil
- Pomace Olive Oil
S.K.U.s of Dalda Olive Oil
- Pomace Olive Oil 250 ml (Bottle)
-
Pomace Olive Oil 1 liter (Bottle)
- Pomace Olive Oil 3 liters (Tin)
-
Pomace Olive Oil 4 liters (Tin)
Benefits and attributes
- Using international expertise Dalda ensures that it Olive oil is extracted from the purest and freshest hand picked olive from the fertile lands of Spain, which are refine to perfection using the most advanced international technology under stringent quality standards.
- It is hygienically refine on modern automatic plant that preserves natural goodness of oil and make food exceptionally delicious.
- Dalda Olive oil is the premium quality oil for cooking and frying.
- Enriched with the exceptional SHIFA and health benefits of Olive. It is healthy as it contains Vitamin A & D3 together with Vitamin E. which protects from Skin and Heart diseases.
- 100% cholesterol free and controls cholesterol level.
- Save from Cancer.
- Controls Blood sugar.
- Helps maintain healthy weights.
- Contains anti-inflammatory.
-
Dalda Olive oil is easy to digest.
Tullo Cooking Oil
Contents
- Made from 100% pure vegetable oils
- Contains Vitamin A & D.
S.K.U.s of Tullo Cooking Oil
- Tullo Cooking Oil 1 liter (Pouch)
- Tullo Cooking Oil 2.5 liters (Tin)
- Tullo Cooking Oil 3 liters (Bottle)
- Tullo Cooking Oil 5 liters (Tin)
Benefits and attributes
- Easily digestible.
- Completely odorless.
- Non-solidifying properties.
- High in polyunsaturated.
- Retains the natural flavor of food.
- Suitable for all types of cooking.
- Double refined, bet for health.
Tullo Banaspati
Contents
- Double refined hydrogenated
- Palm oil
- Cotton seed oil
- Sun flower oil and
- Soya bean oil.
S.K.U.s of Tullo Banaspati
- Tullo Banaspati 1 Kg (Pouch)
- Tullo Banaspati 2.5 Kg (Tin)
- Tullo Banaspati 5 Kg (Tin)
- Tullo Banaspati 10 Kg (Tin)
Benefits and attributes
- Good taste
- Easily digestible
- Non-solidifying
Tullo Gold Cooking Oil
Contents
- 100% pure Soya bean oil, Canola and Sun Flower oil.
- Vitamin A-33.
- Vitamin D-2.6.
S.K.U.s of Tullo Gold Cooking Oil
- Tullo Gold Cooking Oil 5 liters (Tin)
Benefits and attributes
- Three premium quality 100% pure oils i.e. Soya Bean, Canola and Sun Flower, have been blended in perfect ratio to give you the healthiest blend.
- Three powers of Tullo Gold
- Sun Flower
- Soya Bean
- Canola
- Tullo Gold for healthiest life style.
Tullo Sun Flower Cooking Oil
Contents
- 100% pure Sun Flower from the best production.
- Contains Vitamin A & D.
S.K.U.s of Tullo Sun Flower Cooking Oil
- Tullo Sun Flower Cooking Oil 4.5 liters (Tin)
Benefits and attributes
- 100% winterized and deodorized Flower oil.
- 100% cholesterol free.
- Enriched with Vitamin A & D which provides your family the health and care they deserve.
- High nutritional contents for your family and for Heart patients.
- High in polyunsaturated.
Tullo Pakwan Cooking Oil
Contents
- 100% vegetable oils.
- Contains Vitamin A & D.
S.K.U.s of Tullo Pakwan
- Tullo Pakwan Cooking Oil 4.5 liters (Tin)
Benefits and attributes
- Cholesterol free.
- Hygienically refined.
- Economical in use.
- Prepared in best facilities.
- Best suited for all types of cooking.
Tullo Pride Cooking Oil
Contents
- 100% Canola oil
- Vitamin A & D along with E.
S.K.U.s of Tullo Pride Cooking Oil
- Tullo Pride Cooking Oil 1 liter (Pouch)
- Tullo Pride Cooking Oil 2.5 liters (Tin)
- Tullo Pride Cooking Oil 5 liters (Tin)
Benefits and attributes
- 100% Cholesterol free.
- Prepared in best facilities.
- It is healthy as it contains Vitamin A & D together with E.
Tullo Pride Banaspati
Contents
- 100% Canola oil
- Vitamin A & D.
S.K.U.s of Tullo Pride Banaspati
- Tullo Pride Banaspati ½ Kg (Pouch)
- Tullo Pride Banaspati 1 Kg (Pouch)
Benefits and attributes
- Easily digestible.
- Healthy in use.
- Economical in use.
- Can be use for any type of cooking.
SALES INFRASTUCTURE
Distribution of Dalda’s Products.
4 companies owned and operated Regional sales office, i.e. Karachi, Lahore, Multan and Islamabad.
19 Area Sales Offices in major cities of Pakistan. Some of them are Karachi, Hyderabad, Sukkur, Rawalpindi, and Peshawar. e.t.c.
To cover maximum areas of country Dalda have 11 depots in Pakistan.
They are:
- Karachi-1,
- Karachi-2,
- Sukkur,
- Multan,
- Lahore,
- Wazirabad
- Faisalabad
- Gujaranwala,
- Rawat
- Mianawali and
- Lawrencepur.
PRICING COMPONENTS
Pricing is composed of:
- Invoice price
- Trade price (3% higher than invoice)
- Consumer or Retail price (4.5% to 5% higher than trade price)
Pricing Strategy Matrix.
Quality
Low High
High
Price
Low
Price Trends from July 2007 till July 2008.
Source: Naseer Khan, A.S.M. Peshawar
Prices of D.F.L’s products
A Price detail of D.F.L.’s products, which is offered to end consumer is given below:
Price details of Manpasand Banaspati
Price details of Manpasand Cooking Oil
Price details of Dalda Banaspati
Price details of Dalda Cooking Oil
Details of Dalda Olive Oil
Details of Planta Cooking Oil
Price details of Planta Canola Cooking Oil
Details of Tullo Cooking Oil
Details of Tullo Gold Cooking Oil
Price details of Tullo Sun Flower Cooking Oil
Price details of Tullo Banaspati
Price details of Pride Banaspati
Price details of Pride Cooking Oil
S.W.O.T. Analysis of Dalda Foods Pvt. Ltd.
Strengths of Dalda
Strong base, as strong company with long experience and loyal costumers.
Having 5 different products, they are:
- DALDA
- MANPASAND
- TULLO
- PLANTA
- OLIVE OIL
And about 54 different dimensions known as S.K.U. (Stock Keeping Unit), some of them are:
Strong integrations, means backward, forward horizontal and vertical integrations.
Dalda comes in category “A”; category “A” is the best quality.
Dalda have the more efficient and efficient sales team, in other words, the sales force is skilled.
Weaknesses of Dalda
Dented and leaked stock at depots and at distributions ends.
Don’t have pouches of ¼ kg or ltr.
Certain points in company's policy and work load are two important factors among others that are the cause of employee turn over.
Opportunities of Dalda
As Pakistani people like spicy and oily food, Dalda have a lot of opportunities in the market to expand their business in local market.
Having number of brands of edible oil in market, still Pakistani market is not saturated from the current oil supply.
So for Dalda it’s the most important and big opportunity to increase the size of their business by increasing the production as well as plant size so that it can rule the market as a leader for a longer period of time.
Threats of DaldaMajor threat is Golden Sun, by a multi-national company IFFCO, and Habib Oil/ Banaspati, by HABIB Oil Mills (HOM).
Strong competition from local brands, different brands in different geographic areas; such as Gulab Banaspati, in Peshawar.
In different parts of country they have threats from different companies, as in N.W.F.P. The major threat is Shama as its quality is not bad and its price is low too as compare to all our brands.
Same is the case with Dalda and the company’s other brands; low price brands e.g. Pakwan and Fauji, pose major threats.
During delivery from factory to depots and than from depots to distributor, and finally from distributor to retailers, if carton or bottle leaks, affect company’s revenue as well as this can affect customer-satisfaction.
Another major problem is the rising prices of Palm Oil in international market, which his affecting the sales adversely; sales are going down day by day.
Company has set high prices and this is also a threat for the company. In the age of high inflation rate people either can’t buy expensive products because of high prices, or they have other less-expensive options available.
Findings and recommendations
Marketing aspect:
On my market surveys with different D.S.R. of Nuaa Marketing Networks, Peshawar territory, I found the following different problems related to our marketing are:
- The only major brand on Warsak road with small competition is Dalda.
- On stores of Shami road and D.H.A. Dalda sells it selves but there Dalda have very strong competitors.
- There is only one retailer who buys Dalda in Hassan Ghari. It is the single shop in the area, which is selling Dalda to the customers. In past there were more shops but with passage of time they left buying it because of high price.
- The most important thing I saw, during my market tours, is our newly came but strong competitor’s, IFFCO, is available on every shop of every area of Peshawar, i.e., their distribution is strong. Even in the shops where only local brands are available. This is because they provide their product on credit and collect money after selling of stock previously provided IFFCO is the major threat for our company and we need to counter their strategies otherwise they will take the market leadership of Oil and Ghee from us in the next decade or may be earlier.
Recommendations:
- We have to strengthen the sales of Dalda in the areas where its sale is high with low competition and have to make loyal customers.
- Our main focus should be the areas where, in past, Dalda’s sales were high but with the passage of time it declined, so that the sales reach the peak again.
- Areas where it has strong competition, we can sell it through some special discounts or special scheme.
- For countering IFFCO we can buy some special places in stores so that we can place our banners and poster there, to attract end consumers.
- Another thing is we have to place our product in all small shops, even on credit, so that people of the areas see it and after seeing it they will definitely try it and through this we can sell our product their and can increase our market share.
- Sales promotion techniques should be used.
For instance, in low sales area, we can ask the retailers to reduce their margin for some period of time in return for their shop decoration by Dalda fliers’ / e.t.c. Moreover Dalda can ask them to keep its product and not those of its competitors in return.
Human Resource aspect:
- H.R. is a bit negative side.
- Employees are not completely loyal with the company, even some of them are searching for another job.
- The new multinational is giving better offers to Dalda’s sales team, as they know Dalda have the best team they will ever get in Pakistan.
- For our employees IFFCO is a better option from all the aspects, Package wise, policy wise e.t.c.
- Distributor is also not completely loyal with the company may be because he has another distribution of a multinational Soft-drink and sometimes company’s rigid policies irritates distributor.
- For hiring a person references works a lot, regional managers see more to the reference of a person and less to the effectiveness and efficiency of applicant.
- They need to be motivated.
Recommendations:
- Have to change the mind of employees so that they can become loyal to the company and leave searching another better job. For this we need to increase their salaries and incentives.
- For our employees we need to make a package that can counter IFFCO’s strategy of hiring our employees. For that we have to increase the package and have to change our policies so that our policies became employee friendly.
- Have to change the min of our distributors, have to make them loyal by solving their problems.
- For hiring a people we should see their efficiencies not the reference they re having.
- We need to hire people who are interested in job, not the one’s who need job but the one who wants to learn something and do something for company.
- The company management should try to arrange workshops, once every year at least, for managers as well as for sales persons, where they are given training in a fun-way, arrange challenging games and activities and distribute prizes among the winners. This will surely motivate the employees and will in turn help the company, in disguise, in retaining the employees.
And the way you treat them is what they become.
(Johan W. Von Goethe)
- The big problem with our company is we are not giving stock on credit, as our competitors are giving huge stocks on credit.
- Another problem with distributor is company sends stock to distributor without asking them and according to D.B.R. even if the sales are low.
- Our company will face big problems with this type of attitude.
- As D.F.L. is bought by a Pakistani investor, he just wants money either the case his policies are long-run or short-run. On the other side our competitors are following long-run strategies.
- Our competitor gives lots of incentives to their distributors as well as credit but Dalda is a bit back to all of them, they with their details are given below:
Source: Naseer Khan, A.S.M. Peshawar.
Recommendations:
- Company should give some credit to distributor and support them to give credit to retailers, without credit our sales are going down; company should give credit to some extent to support our sales.
- Company should first ask the distributor or wait for distributor’s order to deliver stock and do not deliver the stock without asking distributor. Because of this our distributor gets irritated a lot and become less-motivated.
- We should make long term strategies that can support our leadership in market for long time.
- Company should increase the expense share.
- Company should increase the distributor’s margin from 2.9% to 3.5%.
General aspects:
- Stock arrives without asking distributor. It comes according to D.B.R.
- Distribution is very much concern about his money, recovery from market.
- Some of the shopkeepers didn’t receive the order they gave last time when D.S.R. visited them, Manpasand’s D.S.R.
Recommendations:
Stock should send after the permission of distributor.
As distributor is concern about his and company’s money; so company should help him in taking his money out from the market. Company can give some stock on credit it will help distributor and motivate him.
Most important thing is we have to make sure that all the orders received from retailers and wholesalers most be fulfilled. For that we have to check our sales man.
D.S.R.’s daily routine
- Early in the morning at about 8:30 am all D.S.R.s come to office and take their required information and leave office in 15 minutes for market.
- From office they start visiting the shops according to P.J.P.
- On their visits they see stock position, take orders, and ask for credit (if given).
- Daily they visit about 60 – 70 shops and do the above mention tasks.
- After their working they came to office at about 1:30pm – 2:00 pm, then in office they submit their orders and discuss different things happened during their working.
- From their, they left for their home at 3:30 pm, if they don’t have to go to market again.
- They do the same activities every day.
Working at Region Office at Islamabad.
- Every day in the morning they get the prices of their products from head office and than they tell the price to all the distributors under their area.
- In the morning, taking stock reports from depots under the office.
- They get the order from distributor all over the region on phone/order sheet attach with demand draft/crossed check, on the name of D.F.L.
- Under Islamabad regional office, they have 3 depots, they are:
- Lawrencepur depot
- Rawat and
- Mianwali depot.
- At region we have to make “Pay in Slip” and than send it to banks along with D.D./Claques.
- Depots are to fulfill the distributors order or need.
- At region they have to submit daily order report at the end of the day.
- They also have to submit daily sale report on Territory-wise sale, Area-wise, Brand-wise and S.K.U-wise.
- At the end of day again taking stock report from all depots.
- At the end of each week we have to make a comparison of sales, as compare with last year’s same week sales. In this comparison we have to show the brand-wise increase or decrease occurred in last week from previous year’s week.
- Working in region we need an official email in which we will receive and send email, there we don’t have to work manually only computer.
- Any one work in region should know M.S. Excel. This is because most of the work we do is on M.S. Excel.
- At region we have to handle the issues of distributors, some of them are:
- Making/selecting/finding new distributor
- Asking for money (if have any credit)
- Recovery of leak and dented stocks.
- At region we have to handle the issues of depots, some of them are:
- Recovery of leak and dented stocks
- Sending stock to depots from factory
-
If having any shortage of any S.K.U.
Annexure
