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Selfriges Marketing Analysis and Strategy
- Essay length: 5242 words
- Submitted: 20/05/2012
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The first 200 words of this essay...
1. INTRODUCTION 2
1.1 SITUATION ANALYSIS 2
2. MARKETING AUDIT 2
2.1 MACRO ENVIRONMENT 2
2.1.1 POLITICAL FACTORS 2
2.1.2 ECONOMICAL FACTORS 2
2.1.3 SOCIAL FACTORS 2
2.1.4 TECHNOLOGICAL FACTORS 2
2.1.5 LEGAL FACTORS 2
2.1.6 ENVIRONMENTAL FACTORS 2
2.2 MICRO EXTERNAL ENVIRONMENT 2
2.2.1 THREATS OF NEW ENTRANTS 2
2.2.2 THREATS OF SUBSTITUTE PRODUCTS 2
2.2.3 BARGAINING POWER OF SUPPLIER 2
2.2.4 BARGAINING POWER OF CUSTOMER 2
2.2.5 RIVALRY 2
2.3 MICRO INTERNAL ANALYSIS 2
2.3.1 CUSTOMER SEGMENTATION AND TARGETING 2
2.3.2 COMPETITORS 2
2.3.3 BRAND 2
2.3.4 DISTRIBUTION 2
2.3.5 PRODUCT 2
2.4 INTERNAL ANALYSIS 2
2.4.1 PHYSICAL RESOURCES 2
2.4.2 HR AND SKILLS 2
2.4.3 FINANCIAL RESOURCES 2
2.4.4 INTANGIBLE RESOURCES 2
2.4.5 COMPETENCES 2
2.4.6 CAPABILITIES 2
2.5 SWOT ANALYSIS 2
3. MARKETING PLAN 2
3.1 OBJECTIVES 2
3.2 GAP ANALYSIS 2
3.3 STRATEGY 2
3.3.1 GROWTH STRATEGY 2
3.3.2 COMPETITOR STRATEGY 2
3.3.3 POSITIONING STRATEGY 2
4. IMPLEMENTATION PLAN 2
5. BUDGET AND CONTROL 2
6.
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