Size and characteristics of the beer market accessible to BBC.

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Size and characteristics of the beer market accessible to BBC

   The above pie chart shows the shares of total alcohol consumption by each European country. It shows that, Germany consumes the most alcohol in the whole of the EU.  

   The above pie charts show the comparison between, beer, wine and sprits. 1991 and 1996 the consumption of beer has stayed at 45% just under half, but in 2001 the beer consumption has fallen 1% to 44%.  

Beer Consumption (1 000 HL)

   The above chart shows us that how much each EU country has consumed in the past 10 years. It shows us that Germany again are the big drinkers, they consume over 100 000 HL every year, this shows us that for BBC that they have a huge market in Germany, but they are faced with very strong competition from the German market.

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Estimated share of beer sales consumed in private homes (%)

   The table above shows that how much beer is consumed at home, it shows that is a market for selling beer to be consumed in countries such as Denmark, Italy, Finland, and Germany. BBC could market their products at people who drink at home in these countries because there is a market for them.  


Beer production by container

   As you can see from the above table is the ...

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