Statistics report

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Vietnam National University, Hanoi School of Business

144 Xuan Thuy, Cau Giay District, Hanoi, Vietnam, Tel. 84-4-7680456 Fax: 84-4-7680455 www.hsb.edu.vn

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MANAGERIAL REPORT

To: Pelican Management

From: Nguyen Huu Hung (Mr.) ReMBA#7

Date: 10th December 2008

Subject: The promotional Campaign Results

Dear Sir or Madam,

This is my full report about coupon promotion results. I used data analysis to express the result on the amount of credit card sales during the coupon promotion period for the month of November 2008.

I have prepared some descriptive statistics that will help you see distinct relationships between variables. More specifically, i am trying to determine the relationship that does or does not exist between age and type of customers, net sales of each customer, number of customers that participated in the promotion, method of payment, marital status and gender. These statistics will help you further understand the company's customer base and target audience. I have included suggestions regarding the company's next coupon promotion period that will help you to better address your main audience.

1. Percent frequency distribution for key variables

FREQUENCY DISTRIBUTION