Strategic & Decision Making of Sony Corporation

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Strategic & Decision Making of Sony Corporation

1. Introduction of Sony

The first thing that comes to people's minds of the company and products of Sony is its high-technology-filled-with-gadgets electronic goods and innovation. In addition, this innovation makes Sony the greatest company that started in post-war Japan.

Sony has used its innovation in building markets out of thin air, created a multibillion, multinational electronic empire with products such as the transistor radio, the Trinitron, the Walk-in and the VTR. That changed everyday household lives forever.

However, this consumer targeted quest for excellence and constant innovation instead of targeting mainly at profit has a lot to do with current crisis. This volatility and emphasis (or gambling) on new products instead of concentrating on profit and loss statements have always been a part of Sony since its beginning days.

For each successful product (i.e. transistor radio and Trinitron), R&D cost often ran so high that the they pushed the firm to the verge of bankruptcy.

The current Sony Corporation has a unique culture, which is firmly rooted in her history especially in relationship to her two founders, Masaru Iuka and