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Strategic Management

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Introduction

Contents 1. Introduction 3 2. Theoretical Framework 4 2.1 SWOT Analysis 4 2.2 PEST Analysis 4 2.3 The Value Chain 4 2.4 Generic Strategies 5 2.5 Porters Five Rival Forces 5 3. Industrial Environment of Intel Corporation 6 4. Strategic Environment of Intel Corporation 7 4.1 Cost leadership 7 4.2 Differentiation 8 4.3 Focus 8 4.4 Intel Five Rival Forces Strategy 9 5. Intel's environmental analysis Internal & External 10 6. Mission & Vision 11 7. Conclusion 12 8. References 13 1. Introduction Every business uses Strategic Management to make progress, a simple and precise definition of Strategic Management can be as "a process of developing and executing a series of competitive moves to enhance the success of the organization both in the present and in the future" (Answers, 2007). Strategic Management process requires corporations to insure its success, Corporations has to anticipate possible changes in the environment, customers, technology and take Strategic decisions for the success of the organization. In this report we will discuss the followings * The main strategic decisions taken by Intel Corporation, * Make use of some common strategic tools to demonstrate the findings. * In addition to this we will also discuss the mission and vision of Intel corporation's * Finally a conclusion will be made. As stated, on Intel's corporate website, Intel Corporation was founded in 1968 by Bob Noyce and Gordon Moore based in Santa Clara, California USA. ...read more.

Middle

It saved another $1 billion in 2004, and it is targeting $500 million more in 2005. That's beginning to add up to a lot of money" (Takahashi, 2005). 4.2 Differentiation Differentiation can be defined as "in a differentiation strategy, a firm seeks to be unique in its industry along with some dimensions that are widely valuable to buyers" (Porter, 1985). Intel is Differentiation into new products dimensions apart from the main products described earlier in the introductory part of this report; Intel is diversifying into different products "including consumer electronics, wireless communications and health care. And rather than just microprocessors" (Edwards, 2006). 4.3 Focus According to Porter "the focus strategy has two variants. In the cost focus a firm seeks a cost advantage in its target segment, while in differentiation focus a firm seeks differentiation in its target segment" (Porter, 1985). Intel Corporation seems to use the differentiation focus variants of the focus strategy. Intel is still also focused on its core product the microprocessors. In an interview conducted by Business Week Magazine with the CEO of Intel corporation, Intel CEO stats that he "wants to create 'platforms' of microprocessors combining silicon and software that lead to new technologies and devices" ( Edwards, 2006) Without doubt Intel's is implementing the Generic Strategy in its industry, by cutting the cost in its supply chain to obtain cost leadership, by diversifying into different products such as health care, consumer electronics etc... ...read more.

Conclusion

In the end, it's not just about making technology faster, smarter, and cheaper-it's about using that technology to make life better, richer, and more convenient for everyone it touches." (Intel, 2007) 7. Conclusion In this report we have analyzed how Intel Corporation has emerged to be the market leader, we have discussed using different strategic tolls and how Intel's management is making use of different strategies to sustain a superior performance in their business. The introduction of E-Business strategy in 1998 has had major effects of Intel's value chain. Intel is also implementing the generic strategy by cutting the cost in its supply chain and also diversifying into different products while focusing in its core processors business at the same time. The impact of five rival forces on Intel is quite low as what we have researched in this report Intel has to put more attention on its buyers to satisfy their needs and demands. The environmental factors do affects the performance of an organization and from this report we have released that Intel does not have much of a problem dealing the environment factors both internal and external. In my opinion Intel Corporation has a long and competitive future in order to create and sustain a superior market performance and also superior to its competitors Intel has to make use of strategic management tolls mentioned in this report and take necessary strategic decisions. 8. ...read more.

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