Strategic Management Case study: GENERAL ELECTRIC- ROMANIAN BRANCH

The first 200 words of this essay...

Strategic Management

Case study:

GENERAL ELECTRIC- ROMANIAN BRANCH

Contents

1. Introduction

a. GE's History

b. GE's Nowadays

c. Organizational Structure

2. Processes of strategic management

a. Analysis

i. Organizational Resources

ii. Vision, mission

iii. SWOT

iv. Strategic advantage

v. Porter's 5 forces

b. Formulation

i. Strategic objectives (major goals)

c. Implementation

i. Strategies

ii. Resistances to change

3. Conclusion

4. References

1. Introduction

a. GE's History

1876 was the year that Thomas Alva Edison opened a laboratory in Menlo Park, New Jersey, where he could explore the possibilities of the dynamo and other electrical devices that he had seen in the Exposition. Out of that laboratory was to come perhaps the greatest invention of the age - a successful incandescent electric lamp. By 1890, Edison established the Edison General Electric Company by bringing his various businesses together. During that period, a competitor emerged. The Thomson-Houston Company became a dominant electrical innovation company through a series of mergers led by Charles A. Coffin, a former shoe manufacturer from Lynn, Massachusetts.