Strategic Marketing Plan - Foster's Beer - U.S. Import Market.

The first 200 words of this essay...

Foster's Group

Strategic Marketing Plan

Foster's Beer - U.S. Import Market

Foster's Group Vision 4

Foster's Group Mission 4

Foster's Group Company Profile 4

Foster's Group Sales and Financial Results History Table 5

Foster's Group Brands and Operating Units 6

Foster's Group Executive Management 7

Foster's Group Global Strategy 8

Foster's Brewing International Operating Unit Profile 9

Foster's Brewing International Sales and Profits Table 10

Foster's Brewing International Brand Strategy and Recognition 10

The Beer Industry and U.S. Market 10

1998-2002 Brewers' Production and U.S. Market Consumption Table 11

2002 U.S. Domestic Beer Market by Popular Brands Table 12

U.S. Market Outlook 12

Pricing 13

Market Breakdown By Price Point (million barrels and %share) Table 14

Imports 14

2001-2002 Leading Imported Beer Brands Table 15

Consolidation and Globalization 15

Pressure On Distributors 16

Foster's U.S. Joint Venture Partner SAB Miller 17

SAB Miller Review of North American Operations 2003 (nine months) Table 18

SAB Marketing Strategy 18

Foster's Opportunity With SAB Miller 18

U.S. Import Market Competition 19

Corona (Anheuser-Busch) 19

2002