Strategic Planning

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Ana G. Mendez University System

School for Professional Studies

Metro Orlando Campus

Metropolitan University

MANA 600

POLITICA Y ETICA EMPRESARIAL

Workshop FOUR

PLANNING AND STRATEGIC MANAGEMENT

Edwin A Gomez S00609846

Carlos A Suárez S00675521

Jacquielin Ortiz

Prof. Harold Chittenden

Orlando, Florida. October 26 2009

Planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future. Planning is not an informal or haphazard response to a crisis. (Bateman-Snell, 2003)

The basic planning process begging with the situational analysis which is a process that planners use to gather, interpret and summarize all information relevant to the planning issue under consideration within a time and resource constraints. This analysis studies past events, examines current conditions, and attempts to forecast future trends. A thorough situational analysis will point toward the planning decisions that organization will need to make (Bateman-Snell, 2003). During strategic planning, planners often conduct a "SWOT analysis" and use a variety of assessments, or methods, to "measure" the health of systems.

The second step is set alternative