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The first 200 words of this essay...
Ana G. Mendez University System
School for Professional Studies
Metro Orlando Campus
POLITICA Y ETICA EMPRESARIAL
PLANNING AND STRATEGIC MANAGEMENT
Edwin A Gomez S00609846
Carlos A Suárez S00675521
Prof. Harold Chittenden
Orlando, Florida. October 26 2009
Planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future. Planning is not an informal or haphazard response to a crisis. (Bateman-Snell, 2003)
The basic planning process begging with the situational analysis which is a process that planners use to gather, interpret and summarize all information relevant to the planning issue under consideration within a time and resource constraints. This analysis studies past events, examines current conditions, and attempts to forecast future trends. A thorough situational analysis will point toward the planning decisions that organization will need to make (Bateman-Snell, 2003). During strategic planning, planners often conduct a "SWOT analysis" and use a variety of assessments, or methods, to "measure" the health of systems.
The second step is set alternative
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