VIRGIN GROUP                                                                                                                                                                         

Virgin

Group


Strategic planning and implementation

Course: post graduation in diploma management studies

Lecturer: Mr azam

Name : trupti patel

Student id: 102745


Contents


Executive Summary

The above strategic planning and implementation for Virgin group is including s question answer format. Each question answer are including information about strategic planning and implementation. The whole case study include Virgin group vision , mission  strengths weakness, opportunities threat what the pollitcal factors are effect the virgin group. And also include the virgin with Portet’s five forces. It is also include the core competences by explaining VRIO. After this all the things Virgin media & telecommunication strategic  by explaining BCG Matrix. After explaining this every thing what are the changes want to be include in the Virgin Media.


Introduction

Virgin Group is a diversified grouping of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways, the number two airline in the United Kingdom; Virgin Holidays, a vacation tour operator; Virgin Rail, the second largest U.K. train operator; the Virgin Retail Group, which operates numerous Virgin Megastores, a retail concept featuring videos, music CDs, and computer games; and Virgin Direct, which offers financial services. Other Virgin businesses include beverage maker Virgin Cola, a record label, book and music publishing operations, hotels, an Internet service provider, movie theaters, a radio station, cosmetics and bridal retailing concepts, and a line of clothing.

   

Virgin Atlantic         Virgin Mobile          Virgin Money                 Virgin                         V2                      Virgin .Net

Virgin Blue                     UK                                                        Megastores                                              Virgin Cars

Virgin Express        Virgin Mobile                                            Virgin Active                                        The trainline.com

Virgin Rail                Australia                                                   Virgin Drinks                                                 Virgin

                                 Virgin Mobile                                                  Virgin                                                    HomePhone

                                       USA                                                        cosmetics                                              Virgin Wines

                                                                                                   Sound & Media                                       Virgin Students

Figure 1: Virgin Organization Adapted from  ( Grant & Neupert, 2003a)

Holding this disparate group of companies together is the combination of Richard Branson and the Virgin brand name. British entrepreneur Branson dropped out of boarding school at the age of 17, in 1967, to start his own magazine. That venture was an immediate success, establishing the foundation for what would become a multibillion-dollar conglomerate during the 1990s. Along the way, Branson would attain cult status in his home country--the result of his business exploits quests for adventure, and unique personal style. The Virgin brand had meantime become, according to the company, one of the top 50 brands in the world by the late 1990s; a poll of British consumers at that time showed that 96 percent had heard of Virgin. (Funding universe, 2009) 

Richard Branson set out with these principals, Value for money, Good Quality, Brilliant Customer Service, Innovative, Competitively, Challenging and Fun in the mind 1970s.and they still really define what Virgin is all about. Most  companies in the world have a set of values, which in a lot of cases can be meaning less.


Chapter – 1 State the vision, mission of virgin group

According to Porche (2009) Vision and mission statements are two components of a strategic planning framework used for organizational development or program planning. This framework is commonly known as VMOSA: vision Mission, Objectives, Strategies and Action. Simply defined, strtergic planning is a process of determining how an organizatom or program can move from its current state to where it wants to be in the future. The VMOSA framework consists of

  1. Vision : the desired state or dream, 2. Mission : the purpose, 3. Objective: measurable outcomes, 4. Strategies: broad initiatives with which to address the mission, 5: Action Plans: the specific actions that will be done by whom, when and at what cost.
  1. Vision

Virgin has the vision to be the number 1 entertainment and service provider (Finlay, 2000). Virgin Vision to make world pollution free with the help of using bio-fuel for his all transportation service. Richard Branson’s vision that taking competition to next level. Virgin honor to except the challenges and provide good quality to world.

  1. Mission

Mission is to achieve some target for company and the whole company is working due to mission. Richard Branson’s Mission for his virgin group is that make money and take number one position in tourism business. Provide good services and facility to satisfy the customer. Introduce new technology in each and every field to Change the world. Virgin Atlantic mission is to transport people from point A to point B. Virgin makes an atmosphere where people like to work.

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  1. Virgin’s Ethical

Business ethics is based on broad principles of integrity and fairness and focuses on internal stakeholder issues such as product quality, customer satisfaction, employee wages and benefits, and local community and environmental responsibilities. Virgin doesn’t just do things differently, he does them VERY differently- yet his sometimes over-the-top antics, transparent style and fearless business approach hold great appeal to the next generation of employees.  Virgin Airlines blowing the whistle on an illegal airline cargo price collusion and Virgin ponying up a $25 million prize for whoever can develop a commercially viable design to cut ...

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