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strategy of aldi in the french market
- Essay length: 4163 words
- Submitted: 01/04/2009
The first 200 words of this essay...
Strategy of ALDI in the French market
Task A: External environment of ALDI 4
Porter's five forces analysis 4
Summary five forces 5
PESTEL analysis 5
Summary PESTEL 9
Opportunities and threats 10
Summary opportunities and threats 10
Task B: Aldi's resource capability analysis 11
Value chain analysis 11
Competitive advantage 15
Strengths and weaknesses 17
Summary strengths and weaknesses 17
http://fr.wikipedia.org/wiki/ALDI ; http://www.distripedie.com/distripedie/spip.php?article162
My report will deal with the strategic analysis of a supermarket in a specific environment. I have chosen to work on the strategic analysis of Aldi, and more specifically to focus on the French market.
Aldi is a German discount supermarket chain established in 18 countries. Aldi is the abbreviation for "ALbrecht DIscount". The company has founded in 1913 by Mrs Albrecht, but after the Second World War it has been managed by her sons Theo and Karl. But it is really in 1948 that the discount appeared. Later in 1963 ALDI has been divided in two companies (Aldi North and Aldi South)
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