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Sustainability Report. Aims: To analyse and study the key strategies towards environment and sustainability and make recommendations.

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CHAPTER- 1 1.1. Executive Summary It has been three decades in making the environmental revolution and it has greatly changed the way how firms do the business. In the early 1960s and 1970s majority of the firms were denying their impacts on the environment. But, then a series of high ecological problems created the foundation to support for highly stringent government rules and regulations. In Japan people were dying of mercury poisoning, in Europe the Rhine was on fire and in the US Lake Eric was dying. Nowadays, most of the firms have taken the responsibility so as to do no harm to the environment. The production process and products are becoming cleaner. In most of the well industrialized countries, more and more, new and new firms are going green as they found that they can lower the levels of pollution and increase their profits at the same time. There exist a great challenge behind greening and a vast amount of opportunity as well. The major challenge is to develop a sustainable global economy: An economy that supports the planet indefinitely. According to Crews (2009) even though most of the developed nations are approaching an ecological recovery, the planet as a whole remains unsustainable. But sustainability does not involve controlling pollution only. Even if all the nations around the world achieve zero emission by 2020, the planet would remain still stressed. This is referred to as carrying capacity by biologists. In the early part of the twentieth century, depleted fisheries, farmland, forests, urban pollution, poverty, epidemics and migrations are spilling over the geographical boundaries. The simplest fact is while meeting our needs we are destroying the capability of the future generations to meet theirs. The root cause of the problem is the explosive growth in population and the rapid economic development in the emerging countries. The social and political issue exceeds the mandate. ...read more.


Actions * The design of structures should give proper concern to protect and enhance the key species, habitats and ecology of the site. * Location specific ecological management plans helps in translating the biodiversity action plan into specific actions. * Enhancing the ecological value of the firm through integrating landscape design and habitat creation. 3.3.5. Land, Noise, Water and Air Hart (1997) confirms that the company should aim to optimize positive and reduce the adverse effects on water, land, air quality and noise. Firms should work proactively so as to maximise environmental protection and to reduce both harm to environment and disturbances to businesses and local communities. The firm should have an environment management system and environment management plan prior to start of work. However, it is essential to identify the risk associated with management measures and mitigation within the environment management plans. These environment management systems can be integrated or separated with the health and safety or quality systems. According to Abreu (2011) it is quite necessary for a firm to have a code of practice. This code should address how the activities are delivered on site so as to minimize the risk to the environment and disturbances to the local communities. Some of the measures can include: managing and limiting emissions to water, air and land, schedules of operation to avoid risks of noise impacts, enhancement and protection of biodiversity and an easy link and access to biodiversity action plans. For instance, planting to provide screens to safeguard against visual and noise impacts. Waterways Wetland features and water courses should be added to the firm's landscape. It provides an opportunity for commercial transport and leisure. Moreover, it will help in environmental enhancement and amenity and public access. Sustainable Drainage Systems Sustainable drainage systems should be used throughout the sites of the firm where underlying geology and contamination is allowed. Foul drainage systems and surface water will help in minimising the risk of pollution of water associated with sewage networks that are combined and lowers the flow to sewage treatment works. ...read more.


The construction works and movements should cause only minimal impacts on bio species and human life. An environment friendly firm should take all this into consideration while going forth with new development plans. 6. Reduction of air, noise and land pollution: It is possible for firms to reduce the pollution by taking certain precautionary measures. This can be done by following ways. To reduce air pollution, firms should have its own policy of reducing carbon emissions and treating waste gases before they are left out of the plants. Treatment of poisonous gases before emitting outside can save environment. Noise pollution can be reduced to a greater extend by manufacturing in a closed environment. Emissions from the firm, which are in the form of liquid like water, acids etc. should be properly treated before leaving the firm. Otherwise, this can cause harms to environment and human life. A firm with a good sustainable policy need to consider all these factors. 7. Supporting the community: The firm should take great efforts and attempts to support the community. This can be done by building up recreational places, parks and other amusement facilities near by the factory establishments. This can help a lot in gaining the confidence of the people around. This clearly shows the social responsibility of the firm on a large scale. Other methods of gaining social support include conducting charity events and raising money for the needed ones in the society. All the above measures can raise the goodwill of the firm and sets up a path for sustainable growth. 8. Inclusion of stakeholders: All the stakeholders must be included in all the social activities of the firm. This can be the shareholders, the local community people, politicians and social workers. This can help in gaining a good name for the firm in the public. The returns of this can be expected in terms of high profitability and goodwill. The recommendations discussed above helps the firm in establishing a steady path towards sustainable growth. ...read more.

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