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SWOT Analysis.

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  • Essay length: 2787 words
  • Submitted: 05/07/2004
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University Degree Marketing

The first 200 words of this essay...

SWOT Analysis

A SWOT analysis is a useful approach to examining the relationship between an organisation and its marketing environment. The SWOT analysis mainly looks at the strengths, weaknesses, opportunities and threats that face a business.

I have used the data collected from my questionnaires and the information to analyse the organisation's Strengths, Weaknesses, Opportunities and Threats from the points of view of different people and organisations. I have used this information to create a picture of the organisation's current profile.

I have used SWOT analysis to help me with creative thinking about how I might have to deal effectively with current issues, minimise the products weaknesses, turn it's threats into opportunities, and pull its strengths in the future. This will help me evaluate the likely success of the marketing strategy.

Strengths

I need to look at what coca cola is good at in order to find out what their strengths are. One of its biggest strengths is that it is a good product, which is known all over so they have a good reputation With Coca cola it can be a variety of things from their marketing strategy to their relationship

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