• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT Analysis.

Extracts from this document...

Introduction

SWOT Analysis A SWOT analysis is a useful approach to examining the relationship between an organisation and its marketing environment. The SWOT analysis mainly looks at the strengths, weaknesses, opportunities and threats that face a business. I have used the data collected from my questionnaires and the information to analyse the organisation's Strengths, Weaknesses, Opportunities and Threats from the points of view of different people and organisations. I have used this information to create a picture of the organisation's current profile. I have used SWOT analysis to help me with creative thinking about how I might have to deal effectively with current issues, minimise the products weaknesses, turn it's threats into opportunities, and pull its strengths in the future. This will help me evaluate the likely success of the marketing strategy. Strengths I need to look at what coca cola is good at in order to find out what their strengths are. One of its biggest strengths is that it is a good product, which is known all over so they have a good reputation With Coca cola it can be a variety of things from their marketing strategy to their relationship as a company. The strengths of Coca Cola are that it is a recognised national brand name and image. Low costs profitable very popular good sales. Coca also has a good representation and a good product quality and also customer service this would give them an advantage over there weaknesses. Coca Cola has more strengths than weaknesses so they would be able to over come any weaknesses make the most of opportunities and reduce threats by increasing there strengths so they have an more of an advantage in the market. ...read more.

Middle

The above is also a big threat to Coca Cola as if customers are aware of this they may not purchase the drink so to overcome this they would need to advertise this product more so that customers are not encouraged to turn to healthy drinks. PEST Analysis It is very important that an organisation considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organisation's marketing environment is made up from: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, sociocultural forces, and Technological forces. These are known as PEST factors. Political factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: * Tax policy * Employment laws * Environmental regulations * Trade restrictions and tariffs * Political stability The external forces controlled by the government, both national and European, local authorities or other trade or activity orientated regulatory bodies are all covered by the political and the legal environment. The rules and regulations set or developed by bodies under this heading have the force of law, while others are voluntary such as advertising codes of practice. These rules and regulations that are set by these bodies would have a great impact on our product as our product will need to be sold in the market to customers who will purchase our product. ...read more.

Conclusion

This way of distribution is becoming very popular and I will be able to make better sales and profit this way. By using technology to produce my product I will be saving a lot of time and money and will be producing my product a lot of quicker for consumers to purchase. I will also be able to produce my product to the highest and best quality as by using technology quality is checked and is often reliable. I will be producing my product cheaply and at the same time to the highest standard for my consumers to buy. I will definitely use technology to produce and distribute my product as I will not need as many labour or people to produce the product as technology will replace humans to do the job so I will not only be saving money but will also be producing quality goods at the same time because it also saves me from paying people to do the job. There is a problem however of using technology which is buying it in the first place as it is quite expensive and coca cola would probably not want to spend as much on producing the product however it may be an advantage for the future as they may be able to make more sales and more profit. By using technology you can ruin the environment because of the fumes etc so coca cola would need to consider the environment and what the public think too as this affects them, as we need to keep them happy, make the environment safe in order to make my marketing strategy a success. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. External analysis for Tesco's

    The foods continued to be heavily UK-based due to the very successful range of prepared foods. As a major retailer selling diverse product range, they work with many different suppliers around the world, with employees from many different cultures and ethnic groups.

  2. This report will look at BMW's position in the European automobile industry and it ...

    * Customers demand safe and reliable products. Car safety has been of paramount importance at BMW. * Suppliers are another group of claimants who want assurance that their products and services will be purchased. For efficient car production, the availability of nearby supplier is crucial. This makes close cooperation with suppliers easier and keeps transport costs low.

  1. Case analysis - Merloni Elettrodomestici spa: Building for Profit.

    Merloni faced a highly concentrated distribution network, with three retail stores, and electric utility company retail stores (such as South Western Electricity Board, or SWEB) controlling 70% of the market. This resulted in Merloni facing considerable difficulties in introducing new brands to this heavily controlled and protected environment.

  2. Marketing Strategy for coca-cola.

    and 500ml contour bottles for drinking on the move, to multipacks and 1.5, 2 and 3 litre PET bottles for family consumption; fountain or dispensed products are supplied in such outlets as fast food companies. * Publicity or public relations: - Publicity is gained by being 'newsworthy' (exciting).

  1. Critical successful factors of Walt Disney

    Notice all the grandiose hyperbole. And what are the environmental assessments mentioned?) This island will include service, entertaining, touristic, commercial and residential compounds characterized by a great luxuriousness that is in harmony with the modern lifestyle, in addition to the availability of the best accommodations.

  2. Analysis of Coca Cola. Coca-Colas vision serves as the framework for their Roadmap ...

    Money is another thing that is strength of the company. Coca Cola deals with massive amounts of money all year. Like all businesses, they have had their ups and downs financially, but they have done well in this compartment and will continue to do well and improve.

  1. Tesco - Analysing the environment - Enterprise Profile - PEST Analysis - SWOT Analysis

    downward pressure on prices from Asda / Wal-Mart's aggressive 'Every Day Low Price (EDLP)' strategy, It was not just the Wal-Mart effect that pressurised retailers into a price war but. * The saturation of domestic markets and the desire for growth have fuelled increasing globalisation in retailing through self-start, merger and acquisition and franchising.

  2. Why do people smoke?

    Therefore, it is not most important what WHO or tobacco company should do, but the key is handhold in the customers who cannot give up smoking and dependence of governments' revenues from levying cigarette tax.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work