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SWOT Analysis A SWOT analysis is a useful approach to examining the relationship between an organisation and its marketing environment. The SWOT analysis mainly looks at the strengths, weaknesses, opportunities and threats that face a business. I have used the data collected from my questionnaires and the information to analyse the organisation's Strengths, Weaknesses, Opportunities and Threats from the points of view of different people and organisations. I have used this information to create a picture of the organisation's current profile. I have used SWOT analysis to help me with creative thinking about how I might have to deal effectively with current issues, minimise the products weaknesses, turn it's threats into opportunities, and pull its strengths in the future. This will help me evaluate the likely success of the marketing strategy. Strengths I need to look at what coca cola is good at in order to find out what their strengths are. One of its biggest strengths is that it is a good product, which is known all over so they have a good reputation With Coca cola it can be a variety of things from their marketing strategy to their relationship as a company. The strengths of Coca Cola are that it is a recognised national brand name and image. Low costs profitable very popular good sales. Coca also has a good representation and a good product quality and also customer service this would give them an advantage over there weaknesses. Coca Cola has more strengths than weaknesses so they would be able to over come any weaknesses make the most of opportunities and reduce threats by increasing there strengths so they have an more of an advantage in the market.
The above is also a big threat to Coca Cola as if customers are aware of this they may not purchase the drink so to overcome this they would need to advertise this product more so that customers are not encouraged to turn to healthy drinks. PEST Analysis It is very important that an organisation considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organisation's marketing environment is made up from: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, sociocultural forces, and Technological forces. These are known as PEST factors. Political factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: * Tax policy * Employment laws * Environmental regulations * Trade restrictions and tariffs * Political stability The external forces controlled by the government, both national and European, local authorities or other trade or activity orientated regulatory bodies are all covered by the political and the legal environment. The rules and regulations set or developed by bodies under this heading have the force of law, while others are voluntary such as advertising codes of practice. These rules and regulations that are set by these bodies would have a great impact on our product as our product will need to be sold in the market to customers who will purchase our product.
This way of distribution is becoming very popular and I will be able to make better sales and profit this way. By using technology to produce my product I will be saving a lot of time and money and will be producing my product a lot of quicker for consumers to purchase. I will also be able to produce my product to the highest and best quality as by using technology quality is checked and is often reliable. I will be producing my product cheaply and at the same time to the highest standard for my consumers to buy. I will definitely use technology to produce and distribute my product as I will not need as many labour or people to produce the product as technology will replace humans to do the job so I will not only be saving money but will also be producing quality goods at the same time because it also saves me from paying people to do the job. There is a problem however of using technology which is buying it in the first place as it is quite expensive and coca cola would probably not want to spend as much on producing the product however it may be an advantage for the future as they may be able to make more sales and more profit. By using technology you can ruin the environment because of the fumes etc so coca cola would need to consider the environment and what the public think too as this affects them, as we need to keep them happy, make the environment safe in order to make my marketing strategy a success.
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