SWOT Analysis ExxonMobil

A long established name that has been in existence for over one hundred years. This gives the customers a sense of security when dealing with the organization.
The organization has diversified into many different areas of the energy industry and has many strong brands under its main umbrella group.
The organization in the past has been able to survive without much damage to its reputation even after the Exxon Valdez oil spill. This is partly due to a few reasons, the good corporate citizenship of the organization, the correct and appropriate crisis management and crisis communication management strategy.
The organization has been innovative in the past and continues to be very innovative currently too by spending a lot on research and development to come up with more efficient and effective ways to manage the energy resources and reduce the negative impact to the environment.
The organization has a global presence and thus has access to a wider customer base and a larger market than other energy companies.
The organization has a very strong presence in both India and China, the emerging markets that have been known to increase their energy demands exponentially thus the organization has been profiting from this at a higher rate than most other organizations.

The organization has been accused of not doing enough to go green and conserve the environment, rather that it is polluting and destroying the environment.
There has been much negative publicity generated from the Exxon Valdez spill and also the human rights or rather the employee rights records of the organization has been under a cloud, which is a significant weakness of the organization.
Inappropriate handling of the environmental interest groups is a very big weakness of the organization and can be detrimental to it in the future.
Further the organization has been known for exorbitant profits in ...