Swot analysis for the playstation 2.

A swot analysis shows where a business is at the present time. To find out where a business actually is and how they are doing requires a marketing audit. A swot analyses the external and internal factors which affect a company’s performance. Most businesses analyse their current position by using a swot analysis.

Internal 

  • Strengths- the strong points of the business
  • Weaknesses-the problems it has at present.

External 

  • Opportunities -which may arise in the future
  • Threats- which may arise and should be avoided.

Strengths.

  • The Sony playstation 2 has a vast range of games available compared to its rivals like the X-box and Nintendo game cube. The playstation has over 500 games. The X-box only has over 60 games and the Nintendo game cube has just over 35 games.
  • The cost of the playstation 2 is reasonably price since it consists of a DVD player. The games are adequately priced compared to the other consoles because the games of the other consoles are very expensive with the cheapest prices starting at £40 per games and with playstation 2 games starting from only £20. The playstation 2 works out to be more economical in the actual long run.
  • Customer loyalty is probably one of the best strengths that the playstation has because the playstation 2 is made by Sony who are a multibillion pounds organisation and are known worldwide and are trusted for there quality and reliability of their products.
  • With the integrated DVD player Sony has increased sales and helped people to save money by people not needing buying separate DVD players and games consoles. The DVD player has also helped to boost DVD sales.
  • Sony is a well established brand and is known worldwide for there quality and reliability.
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Weaknesses.

  • Many games are still very expensive especially the latest ones which are the games, which people want the most. This can reduce sales because the games people want are just too expensive and the ones they don’t want are the cheapest.
  • Sales and revenues were lost when the playstation was released because only a certain number of playstation 2 consoles where sent to each country. This means they need to speed up their production process and think about the quantities, which will be required.
  • The original playstation accessories are still very expensive ...

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