SWOT ANALYSIS IN ELKEN

Strength

One factor that leads Elken Company to be success in the firm is because of its strengths. Strengths are those competitive advantages that create the benefits to achieve the needs of its target markets. One of the strengths of Elken is that Elken Company has a strong network of distributor and it has a wide network of business in Asia-Pacific. These involved Asia-Pacific countries are Malaysia, Singapore, Indonesia, Thailand, Brunei, Hong Kong and India. Elken is expanding the business globally.  In order to compete with the competitors, Elken can expand the business to the whole Asia countries and Europe-countries such as United Stated of America. The stronger network of distributor Elken has, it will be more benefits to Elken because it will be harder for the competitors and new entrants to compete with Elken.

Another strength of Elken is that Elken’s employees are cooperative and well disciplined. They are all ready to help the customers by providing them exemplary. In order to satisfy the customers’ needs and demands, the Customer Services Department staffs are trained to provide fast and quality services. Elken Company had trained professional technicians to provide the RO Water Purification services to its customers. These professional technicians are able to provide speedy installations and services to the customers.

Other than that, the Elken’s distributors and members are positive thinking and they are moving towards the same direction to achieve the Elken’s goals. To accrue the wealth and rewards that Elken offers, the distributors and members put in efforts in the jobs and contribute themselves to the company. They are willing to face difficulty and challenges, and accept changes. They are willing to make improvement and skills development, so that they can increase their job performance.

Elken Company had a lot of research and development activities on the Elken products. It always upgrades and expands the range of products with the aim of continually improving the lives of consumers. In order to improve the quality of the products, Elken can has the R&D center with many different types of sophisticated tools and technologies, and recruit more creative experts for the products development.

In addition, Elken Company had established Narisia Sdn.Bhd and its own manufacturing plant, Elepac Sdn.Bhd. Narisia Sdn.Bhd established to manufacture the Reverse Osmosis technology since 1998 to assure the desired quality of products. The Bio Pure R.O Water Purification System used the component parts produced by the world’s leading manufacturers. With these factories, Elken saved lots of operating cost in its business.

Elken Company sells variety of products and services. It allows different range customers with the unlimited products and services. Many of the Elken products have been conferred prestigious awards by quasi-government bodies and associations; certified by international accreditation organization; and clinically proven by reputable institutions.

Elken had an online website. This online website allows customers to browse and get information about Elken. It shared the company vision, milestones of success with the consure through the Internet. It also promotes its products through the website. By the way, it also included information about benefits of joining Elken, and the career opportunities offer by Elken. To improve the effectiveness of customer services, Elken had included the business addresses and the contact numbers into the website, so that it allows the consumers to have easier referencing, and it lets the consumers to find out the Elken’s Head Office in their countries.

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Weaknesses

        Weaknesses are the restrictions of Elken might face in the development or implementation of the marketing strategy. Elken needs to acknowledge the weaknesses and handle it without procrastination.

        

One of the weaknesses of Elken is that some of the products of Elken are expensive. The high price of Elken product may cause the consumer to purchase other products from the competitors. To overcome this problem, Elken should have better marketing planning, and reduce the costs for product development but in the same way maintaining the products’ quality. To allow the customers to purchase the products ...

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