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SWOT & PEST LOCKHEED MARTIN

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Introduction

Due Date: Assignment weightage : 30% ASSIGNMENT FRONT COVER SHEET Students are required to fill out this front cover sheet before submitting their assignments into the Digital Drop box Assignment Title: Field Based Assignment No: 2 Student Name: THINC Student ID Programme : BUSINESS POLICY & STRATEGY Semester: UOW Student ID Date Issued: March 31, 2010 Date Due in: May 24, 2010 Assignment Set by: Date Actually Handed in: Grade Awarded: Learning Outcomes Met: Previewed By: Instructor's Comments: Criteria for marking Max Marks Marks Obtained Remarks Quality of Research 40 Analysis, subject knowledge, critical thinking 30 Written English Language 10 Report Format 10 Referencing 10 Total 100 0 CONTENTS 1. COMPANY OVERVIEW...........................................................p.5 i Introduction to Lockheed Martin.....................................p.5 ii Business range of Lockheed Martin ..............................p.5 iii Company Financials...................................................p.5 2. ENVIROMENT STUDY....................................................p.7 to 8 i SWOT analysis.............................................p.6 to 7 ii PEST analysis............................................. p.7 to 8 3. CONCLUSION.................................................................................p.8 4. BIBILOGRAPHY...................................................................p.9 COMPANY OVERVIEW Introduction "One of the world's leading edge technology corporations, Lockheed Martin Corporation formed in the year March 1995 at Bethesda" [Lockheed Martin Corporation1], Maryland; with the union between the world's technology titans, Lockheed Corporation & Martin Marietta Corporation. "The company employee strength is currently 136,000 worldwide which is responsible in functioning in over 1000 facilities in 500 cities 46 states throughout USA & its ground in over 75 countries. The company's focuses primarily an advance technology manufacture, R&D & produces various products & services worldwide." ...read more.

Middle

Opportunity: International demand for aircrafts: The Corporation with its pioneered technology in the aeronautics section has a very high demand for supplying military & commercial cargo systems throughout the world. According to a survey from Datamonitor, the Corporation is expected to further build at least 4,500 fighters within the next 20 years which is at least 7 times than the current production. Global war against terrorism: One of the major opportunities the company has in hand is increase in the defence spending post the 9-11 era. The increase in military funding is mainly because of the hostile situation on international terrorism. Threat: Competition: With time there are various other players involved in providing the world with the best of equipment, companies such as Boeing, Raytheon, Northrop Grumman Corporation & General Dynamics Corporation. Each of these titans are well known in their own perspective of providing the best with their technology base. Political instability: With Barack Obama presiding the US government, the company faces a threat of decline in government spending on military supplies as with the new administration in place; there is a possibility of spending on economic stability rather than spending on the defence. Satellite Technology: Company's faces a major threat from the failure of their Satellite launch system & this has marked negatively on the company's image. In 1999, the company had suffered a lot due to 3 launch failures as a result the company's profit margins fell sharply during the specific year. ...read more.

Conclusion

The corporation has faced immense heat from the internal & the external environment & the company still stands anchored with its base rooted deep with the corporate objective to lead the way with innovation! BIBILOGRAPHY Internet Referencing 1. About Lockheed Martin 2. � Lockheed Martin 2008 Annual Report, page 4 3. � Wet Feet, "Lockheed Martin Company Overview" 4. � 3.0 3.1 Senate Votes to Eliminate Money for Additional F-22 Fighter Jets 5. � Manufacturing.net: Lockheed Martin Lowers Outlook Over Pension Costs 6. � Lockheed Martin 2008 Annual Report, page 46 7. � Lockheed Martin Corporation Beats Analyst Expectations 8. � Lockheed's Profit Rises, but Its Outlook Slips 9. � Lockheed profit up, but outlook weakens 10. � Lockheed's 3Q profit rises; outlook weak in 2010 11. � Reuters, "Lockheed Martin Corp" 12. � Reuters, "Lockheed Martin Corp" Article Referencing: 1. � The Economist: Defence companies: In the line of fire 2. � 27.0 27.1 The Economist: Defence companies: In the line of fire 3. � Forbes, "Lockheed Prices In An Obama Presidency" 4. � Laid Off Lockheed Martin Employees to Leave this Week 5. � Lockheed Martin loses contract, makes cuts 6. � Lockheed Martin Financials 7. � Boeing Financials 8. � Northrop Grumman Financials 9. � Raytheon Financials 10. � General Dynamics Financials 11. � Reuters, "Lockheed Martin Corp" Journal Referencing: 1. Greenley, G. 1989, Strategic Management, Prentice Hall, London. 2. Kotler, P. 2003, Marketing Management, Prentice Hall, New Jersey. Page 10 ...read more.

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