Texas Hockey
Sports Marketing Project
Texas Brahams Minor League Hockey
Joe Kraemer
2/8/2008
Texas Brahams Minor League Hockey
I have decided to talk about how to advertise and promote a minor league pro hockey team in the Central hockey league. The team that I have decided to talk about is the Texas Brahmas; this is a team that plays in North Richland Hills just outside of Dallas Texas. I lived in the Dallas area for over a year so I know the area and know that it is a nice area that is very family oriented community. In this paper I am going to come up with ways to get bigger and a more regular attendance for the team to get to there games.
The research I did on the Texas Brahmas shows that there arena holds 2,300 people.(Brahmas) The Brahmas however pull in a crowd of 1,717 people which is last in the league.(pointstreak) This is 583 empty seats in the arena on an average for every home game. It is important to get as close as possible or have a full house at these sporting events like this. These are teams that don’t make much money and need the highest attendance possible to maximize on there profits for there team and program. To make this possible you have to come up with new ways to advertise your team to the public and attract new people and keep the same ones coming back.