Michael McGloin

Homework                                                

The Boston Matrix

  1. Following further Market Research it is established the PLP LTD is seen as a company that is not very adventurous and it has nothing set to itself apart from its competitors. In order to change its image with its customer base suggest how the company could move from its present market to a new “niche market”

I would suggest that this company should go into a market “niche” as their current product lines are not doing to well. They should go into a specific market that no one dominates and bring out a product that does just that. This would increase their profits no end, as the consumers will want this product. As they involved in the promotion of leisure products they to come up with a unique idea that will take the market by storm. But I would also suggest keeping some of their old lines, the more successful lines. This would lower the risk factor as the new product might not do as well as they expected and they would be ruined. They have to move into the “niche market” as the passage says that there will be no profits left.

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  1. Explain why it may be less of a risk for PLP to carry on with its present customers as well as forming a new “niche market” for the new product and using a different brand name.

I think that the PLP should keep their present customers because it will be less of a risk if they solely concentrate on the “niche market” as it could be a complete and it would ruin them. So if they keep there current customers as well as introducing there “market niche” it will be a lot less low risk. ...

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