The business value of Information Systems. Case study: Amazon.com

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THE BUSINESS VALUE OF INFORMATION SYSTEMS

CASE STUDY: AMAZON

Isabel Maria Arroyo Moreno

Student ID Number: 114695

Business Information Technology Module

BSc Business Management with HR

Greenwich School of Management, University of Plymouth (London)

Submission date: 8th December 2011

Word count: 2.776

Table of Contents

Executive Summary 4

The Business Value of Information Systems 5

Introduction 5

Business Value of Information 5

Business Information Management through Information Systems 6

The Value of Information Systems 6

Customer Relationship Management (CRM) Systems 6

Enterprise Resource Planning (ERP) Systems 7

Supply Chain Management (SCM) Systems 8

Information Systems and the Changing Business Environment 8

Amazon.com Information Systems 10

Introduction 10

Amazon.com's Information Systems Value 10

Amazon's Customer Relations Management (CRM) system 11

CRM System Business Value 11

Amazon's Enterprise Resource Management (ERP) System Value 13

Amazon.com's Supply Chain Management (SCM) system 13

Amazon.com's SCM system Value 13

Amazon IS and the external changing environment .........................................................................15

Conclusion.............................................................................................................................................16

Executive Summary

Business information management requires the use of information systems, which make possible the conversion