The concept of market segmentation , Propose segmentation criteria to be used of two products in different markets

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Hin Chun Tang

Table of Context

Question 1: Levi Strauss

  • The concept of market segmentation , Propose segmentation criteria to be used of two products in different markets
  • The ways in which Levi’s Strauss can  segment its new retail market
  • The components of a marketing plan for its new store
  • The factors that influence the choice of targeting and positioning strategy.

Question 2: Financial services industry

  • Explains People and ICT, which is to satisfy customer requirements.
  • The factors, which the business should take into account

Question 3: Global automobile

  • The definitions of marketing in teams automobiles business
  • Explains the identification and illustration and the main characteristics of marketing oriented.
  • The marketing concept of the various elements.
  • Identify and assess the benefits and costs of a marketing approach

Question 4: Fast-food Company

  • PESTL Analysis in the marketing of a fast-food brand in as international context
  • Explain two factors can be affected the development of the marketing mix for the brand.

  • Reference

Question 1

Concept of market segmentation

a) Picture from and

The major point of market segmentation means that the market of separating is based on customers what they need in the market, company can create the group which can be classified sex, age, income group etc.

In the Levis Strauss case, it can be identified sex, age groups and cultural:

  • Sex: Levis originally sells man and women wear, which targeting of the demands of customers. Man is mainly providing for comfort, working and reasonable, woman is targeting for fashionable and fix, both are mainly selling their strong brand name to new customers.

  • Age groups: kid, teenager and adult are mainly selling point in Levis, Teenager is mainly targeting for fashionable products, adult can be able to target comfort, functional.

  • Cultural: Levis also provides fashionable jeans, t-shirt and jacket that are mainly focusing on selling customers who are from Asia as a new market, because Asian likes wearing fashionable dressing. Levis Strauss can mainly sell some old dressing jean to Asia like Japan ,Hong Kong or China , it also sells comfort and  functional jean in European , especially in UK

Two products in different markets

In Jeans

  • Jeans: jean can even provide men and woman for all age’s groups, Levi’s Strauss provides fixed sizes either male or female, the main points is keeping improving the best quality of products in this generation for all customers and Levis Strauss such as comfortable, innovative and fashionable.

  • Cultural: Levis Strauss was founded in 1853 as it has a strong brand name from Levis original, which is producing good quality of jeans in addition to having a new market in Asia because of Japanese likes wearing fashion dressing, are either man or woman.

In jacket:

  • Jackets: Although the Levi’s Strauss does not have strong brand name as comparing with jeans, it sells the comfortable jacket with a fashionable jeans, which can be attracted customers and provided the perfectly style of fashion.

  • Fashion: Jackets also provides the fashion show, which shows the perfectly cutting with Levi’s jeans and jacket as attracting more customers to buy their products.

  • Prices: Using the best quality of material, this is to make customers satisfy to buy their jackets, which is reasonable, warm, and innovative.

b)

Their aim to achieve more customers to buy their products can consider about selling the famous products.

  • Traditional jeans: although the price is expensive, it attracts more Levis lovers to buy it, especially in Asia, Asian likes wearing old style of dressing.

  • Discount: Levis Strauss can provide discount for customers during Christmas, summer, Easter holiday, those are affected the customers would like to buy Levis products.

  • New brand name: Levis Strauss can even create one more brand name as it is followed by Levis, which is created same products, quality and much cheaper two shops can be separated of getting profits.

  • Latest products: Levis develops the latest products for customers, following the cultural what customers need and demand in Levis. The market also considers about the latest products with fashion, which is suitable for teenagers.
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  • New Products: Levis Strauss can even provide jacket, blouse, T-shirt, short, scarf, a watch for customers, it is possible to but difference kinds of products by customers.

C)

  • Objective: The objective is affected by the processing of company, because company has to predict how many profits will they get in the future after selling all products, normally , the objective has to be changed a couples of months, because it identifies the marketing plan is going to be wrong or right.

  • Target audience: Levis Strauss are mainly targeting ...

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