1960’s- Stores open in London, Paris and Palm Beach, bringing Gucci’s success to the key markets around the world. Grace Kelly, Peter Sellers and Audrey Hepburn help make Gucci synonymous with Hollywood chic. In 1966, Gucci creates the icon flora silk scarf for Grace Kelly. Jackie Kennedy carries the Gucci shoulder bag, which is known today as the ‘Jackie O’. At the end of the 1960’s the company adopts the legendary GG logo.
1970’s-The Far East is targeted for international expansion, and stores are opened in Hong Kong and Tokyo.
1980’s-In the early 1980’s the company leadership is passed on to Maurizio Gucci. In 1984, Domenico De sole becomes president of Gucci America. Investcorp, a Bahrain based investment company acquires, 50% of the shares of Gucci from Aldo Gucci and his sons in the late 1980’s.
1990’s-In 1990, Tom Ford joins Gucci as chief Women’s ready-to-wear Designer. Maurizio Gucci sells his entire shareholding to investcorp in 1993. In 1994, Domenico De Sole becomes CEO of Gucci Group NV and Tom Ford is appointed Creative designer for Gucci. In March of 1995, Tom Ford’s first collection, featuring satin shirts, mohair jackets and hip huggers, is a success. In October 1995, 48.2% of Gucci share capital is sold by investcorp and Gucci is listed on the New York and Amsterdam stock exchanges. The initial public offering is highly successful. In March 1996, Investicorp sells the remaining 51.8% of shares, transforming Gucci into a fully public company. In 1997, Gucci takes control of its watch business by acquiring Severin Montres, one of the largest and most profitable watch companies in the world. Gucci is named “European Company of the year 1998” by the European Business Press Federation for its economic and financial performance, strategic vision and management quality. In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company to a multi-brand group.
2000’s-Gucci continues to expand its global presence by opening a number of new stores worldwide. In September 2000, Gucci reopened its newly renovated Fifth Avenue Store – the largest Gucci Flagship store in the world
