The impact of organizational structure and culture on management and business performance at Paramount Pictures Corporation and Burger King.

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The impact of organizational structure and culture on management and business performance

As for identifying the influence of organizational structure and culture to the company's business management and performance, there are two organizations are selected for such propose. These two chosen organizations are in two different industries of business. One of them is a United States based film company, Paramount Pictures Corporation and another is Burger King, a global chain of hamburger food restaurants, also headquartered in the U.S. Because of the business industry for both of them are in differ, one is in film industry whilst another is running fast food business, their organizational culture and structure, as a result, are different. Therefore, the following assignment is to clarify the organizational structure and culture of these two corporations and, consequently, make an analysis on their impact to management and performance of these two organizations separately and specifically.

. Comparison of organizational structure and culture of the selected two organizations.

* Organizational structure:

The definition of organizational structure - it is a formal system of task and reporting relationships that cooperates employees to achieve the organization's goals by controlling, coordination and motivation. (images.marniekathleen.multiply.multiplycontent.com)

- Paramount Pictures Corporation is an American film production and distribution company which is currently one of the Hollywood's major film studios which in a dominant position within the film industry.

The organizational structure of Paramount Pictures Corporation can be roughly illustrated by the figure as follows.

Organizational chart of Paramount Pictures Corporation

As it has been shown in the figure, the organizational structure is formulated by different functions of each department. In other words, it is a functional organization.

There are four subordinates within the company's organizational structure, which are theatrical distribution, home entertainment, television distribution and the studio for filmmaking. From these subordinates, it can be figured out that the work for each department is specific. Theatrical distribution department is mainly focused on the supply of raw film strips to the cinemas for the playing of new films; home entertainment department is responsible for the release of DVD and Blu-ray discs of home entertainment, after theatrical release films, television distribution department is to deliver the recordings of shows or films to the TV station for broadcasting; and the studio, obviously, is to make films on the sets for film production cast and crew. As the responsibilities have been taken by each of the departments, the functions of them are clearly defined as well, for the purpose of command and control.

- Burger King is the second largest global chain restaurants of fast food at the moment.

The organizational structure of Burger King could be generally presented as the graph below.

Organizational chart of Burger King

As the graph illustrates, Burger King has made its business departmentation based on geographical locations. Therefore, it is a divisional structure in which the departments have been geographically separated.

In efforts to meet the demand of customers around the world as international fast food chain stores, these four subordinated departments have been made for the specific focus according to regions. Asia Pacific department would pay more attention on matching the behavior of Asian people's diet behavior. For example, there will be regionalized foodstuff made of rice or noodles. Similarly, EMEA (European, Middle East and Africa) department, Latin America department and North America department are respectively focused on their relevant regions of service in order to localize the fast food menu in return for positive feedback from that specific region where they runs their restaurant business.
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As the figures illustrate, it is obvious that both companies have a formal organizational structure. However, there are differences between the two companies.

First, in contrast, the organizational structure of Burger King is taller than Paramount Pictures Corporation. In other words, Burger King has a narrow span of control. It results from the requirements needed for fulfilling the four geographical regions in which the company selling its products which has one more layer, of each region's supervisor, than Paramount Pictures Corporation.

Second, however, both of the companies are centralized as the decisions have been made by ...

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