Marketing Mix
The marketing mix is the combinations of factors which help the business sell a product- Usually summarised as the 4 P’s, which are price, product, promotion and place. It is important I get this right as if I get it wrong it could affect my business’s success. And if my business is not successful I will be in a financial problem as the business requires a large amount of capital, buying between 5 and 10 computer pc computers of a sum around £500 each, however I would try see if I can get a discount by buying in bulk.
Product
The product mix is the combination of products that a business sells, like soap powders, cosmetic’s and medicines. The product range is a group of similar products made by a business, like a number of different soap powders. I will be selling a wide range of tea’s, coffee’s and soft drinks, also selling a few snacks, while putting peanuts next to the computers hoping that the customer gets thirsty. My closest competitors are in Morden I am aware they do not have that good computers, however they have a reasonable amount of them of them. Quality is achieving a standard for a product or service, or a production process, which meets the customers’ needs. I will ensure that my business reaches a standard of quality that my customers will be happy with, as I will make sure my computers will be at a high speed and high performance rate. I will also ensure that the drinks and snacks are of high quality and satisfaction.
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Teacher Reviews
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*** This coursework improved as it went along. I think the weakest part of it is the product. I don't think the writer has really decided what this business is and who the target market is The early remark about a place to type up coursework is flippant and probably a joke but it does detract from the rest of the work and could reduce marks.