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The Need for Security Doors Remotely Controlled by a GSM-device market research proposal and questionnaire.

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Introduction

INTERNATIONAL UNIVERSITY Sofia Coursework in Business Research Methods: The Need for Security Doors Remotely Controlled by a GSM-device - Reality, Future or Science Fiction Name: Mihail Velikov Group: A3, Business Administration Asst. Professor A. Pojarliev Date: 02.06.2003 TABLE OF CONTENTS Part I: A Written Research Proposal.......................................................3 1. Title.....................................................................................3 2. Background............................................................................3 3. Research objectives...................................................................4 4. Method.................................................................................4 Part II: Questionnaire.................................... ....................................7 References...............................................................................11 LIST OF FIGURES Fig. 1. Ansoff Matrix......................................................................................3 Part I: A Written Research Proposal 1. Title The Need for Security Doors Remotely Controlled by a GSM-device - Reality, Future or Science Fiction 2. Background This research have the goal of discussing the need of an innovative product. The innovative product is a remotely controlled door and I will argue that innovation can differentiate companies from one another which could give them competitive advantage which finally leads to growth. One of the clearest ways of identifying the variety of growth options available to a business is using Ansoff's (1968) directional policy matrix. This matrix, shown in Figure 1, combines two of the key variables that enable a business to grow: an increase in market opportunities and an increase in product opportunities. Each of the four cells considers various combinations of product-market options. ...read more.

Middle

The conclusions from this case study could easily be applied to similar situations. The research could also be viewed as a longitudinal study because the results from the introduction of a new product will not appear immediately. The research is designed in way which will allow for it to be repeated (with the necessary changes of course) after a period of time and then compare data in order to get the final result. Another aspect of this research is its explanatory nature - it has the goal of studying the introduction of a new product on Bulgarian market in order to explain the relationship between customers, innovation and growth. * In order to conduct the primary research I will use a questionnaire comprised of 13 questions. It will have the goal of collecting information for several purposes: 1. Questions from 1-5 will serve for collecting information on how a potential customer for the innovative product will look like. This and information from question No. 7 might be helpful when choosing an advertising strategy for the product. 2. The rest of the questions are aimed at the proving or denying that there is a relationship between customers' opinion and attitude towards a novel product and growth of a company through competitive advantage. ...read more.

Conclusion

7. If your answer is "Yes" please go to question No. 6 7. How did you find out that such a security door exist? From word of mouth From the firm's Internet site From exhibitions where the firm participated Other (please describe)........................................................ 8. How much do you value (in BGN) such a remotely controlled security door? Less than 1000 leva 1000 to less than 2000 leva 2000 to less than 3000 leva 4000 to less than 5000 leva 6000 leva or over 9. If you had the amount you pointed as an answer in the previous question would you buy such a product? Yes No If the answer to this question is "Yes" please go to question No. 10. If your answer is "No" please go to question No. 11 10. What would be the main reason for purchasing the remotely controlled security door? It would increase the level of security significantly It is a practical product It is a novel product It would bring prestige Other (please describe)......................................................... 11. What would be the main reason for not purchasing the remotely controlled security door? It would decrease the level of security significantly It is an impractical product It is too expensive I do not need it Other (please describe)......................................................... 12. Where do you believe that such a door could be most practically used? Office premises Homes Public buildings' entrances Private buildings' entrances Other (please describe)........................................................ 13. ...read more.

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