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The purpose of this study is to investigate how IKEA succeeds in a business world by using Corporation social responsibility (CSR) as a long term strategy.

Extracts from this document...

Introduction

Executive Summary The purpose of this study is to investigate how IKEA succeeds in a business world by using Corporation social responsibility (CSR) as a long term strategy. This research considers CSR strategy in terms of how this company can run business by using innovative technologies to increase the products and reduce costs and no damage to the environment. This research uses secondary research methods and primary method to get the information about the CSR of IKEA. And use Internet find out the bases information about IKEA, and look for similar case in books, in order to know more accurate information about its CSR, this research will interview the employee of IKEA. And this study will focus on secondary data base on the information from the company such as announce report. In this study will use social analysis, environment analysis and stakeholders analysis explain how IKEA using CSR to run their business. The social analysis will involve three aspects, charity activities, sponsorship and community. Environment analysis including protect climate, water and decrease waste. Stakeholders' analysis consists of benefits of customer, suppliers and employees. Contents Introduction 1 Statement of the facts 2 1. Social 2 1.1 Charity 2 1.2 Community 4 2. Environment Stewardship 6 2.1 Forestry 6 2.2 Cotton 7 3. Stakeholders 9 3.1 Co-workers 9 3.2 Customer 11 Analysis of the effects 15 1. Social 15 1.1 Charity 15 1.2 Community 16 2. Environment stewardship 18 2.1 Forestry 18 2.2 Cotton 20 3. Stakeholders 22 3.1 Co-workers 22 3.2 Customer 24 Conclusion 26 Recommendation 27 Reference 29 Introduction From 1940 to 1950, a root of furniture dealers, Ingvar Kamprad made IKEA furniture retail idiosyncratic. Because he brought in a new idea that self-assembly, advertising, exploration by use a catalogue and furniture. (IKEA, 2011) Nowadays, CSR is an important part of many business organizations. It is concerned with how a company tries to be beneficial to all its stakeholder groups. ...read more.

Middle

IKEA requires suppliers to order certified products testing by third party auditors. 3.2.2 A generous return policy and strict follow-up routines * IKEA has a generous return policy, and customers have at least 30 days to bring back purchased products for a full refund regardless of the reason for the return. * Every return is systematically documented so that IKEA can analyze reasons for returns and take action when needed. There are routines in place for returns related to quality problems, so that measures can be investigated by IKEA and the supplier in question. Analysis of the effects 1. Social 1.1 Charity There are several effects on IKEA's development, In terms of implementing charity's action by Social Initiative 1.1.1 Saving cost-Minimizing Tax There is a question asked by a great amount of people that why IKEA are operated by a charity. The overall set-up of IKEA is to minimize tax. The parent for all IKEA companies-the operator of 207 of the 235 worldwide IKEA stores-is Ingka Holding, a private Dutch-registered company. Ingka Holding, in turn, belongs entirely to Stichting Ingka Foundation. This is a Dutch-registered, tax-exempt, non-profit-making legal entity, which was given the shares of Mr Kamprad, who is the founder of IKEA, in 1982. Stichtingen, or foundations, are the most common form of not-for-profit organisation in the Netherland. "In the UK (and other EU countries), a charity donation can be tax deductible, which means you can make a smaller donation and the charity can top-up with the tax you originally paid when collecting your salary. The EU has now ruled that governments cannot limit tax deductions to donations made to charities within the same country as the resident. Simply, if people buy IKEA's furniture in Europe, both customers and IKEA get tax deductions as a result of their manner of charity." (Mike ,2011) 1.1.2 Supporting research and development (R&D) Apart from the money of IKEA is used for charitable purposes, the fund is also used for "for investing long-term in order to build a reserve for securing the IKEA group, in case of any future capital requirements." ...read more.

Conclusion

Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 12th May, 2011 IKEA, (2011). The IKEA Sustainability Report 2010. Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 9th May, 2011 IKEA, (2011). IKEA with WWF Cooperation Program. Available: http://www.ikea.com/ms/zh_CN/about_ikea/our_responsibility/ikea_forest_projects/ikea_and_wwf.html Last accessed 13th May, 2011 IKEA, (2011). The IKEA Sustainability Report 2010. Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 5th May, 2011 IKEA, (2011). The IKEA Sustainability Report 2010. Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 9th May, 2011 IKEA, (2011). The IKEA Sustainability Report 2010. Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 12th May, 2011 SINA, (2008) Increased share of more sustainable cotton in the range. Available: http://xiazai.dichan.com/show-90315.html. Last accessed 15th May, 2011 CNKI, (2010). Expanding farming projects. Available: http://www.cnki.com.cn/Article/CJFDTotal-CYYT201004010.htm. Last accessed 13th May, 2011 Haan, E. Dijk, M. (2006). Labour conditions in IKEA's Supply Chain. Available: http://somo.nl/publications-en/Publication_1677. Last accessed 6th May 2011. Jungbluth, R (2007). Ikea history. Beijing: China Machine Press. Rushworth, A. (2009). Ikea Global Kiosk Project. Available: http://www.kioskeurope.com/content/ikea-global-kiosk-project. Last accessed 7th May 2011. IKEA, (2011). The IKEA Sustainability Report 2010, Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Accessed: 6th May, 2011 IKEA, (2011). The IKEA Sustainability Report 2010, Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Accessed: 9th May, 2011 Mike A. (2009). IKEA's Head of Social Initiative to Guest. Available: http://blueplanetalmanac.wordpress.com/2009/02/21/ikeas-head-of-social-initiative-to-guest-on-march-10th-2009-show/. Last accessed 5th May 2011 Andre T. (2009). IKEA Foundation is World's Richest 'charity'. Available: http://www.suite101.com/content/ikea-foundation-is-worlds-richest-charity-a174998#ixzz1LZxEaMyo. Last accessed 8th May 2011 IKEA (2011). IKEA with WWF Cooperation Program. Available: http://www.ikea.com/ms/zh_CN/about_ikea/our_responsibility/ikea_forest_projects/ikea_and_wwf.html. Last accessed 13th May 2011 IKEA, (2011). The IKEA Sustainability Report 2010, Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 12th May, 2011 IKEA, (2011). The IKEA Sustainability Report 2010, Available: http://www.ikea.com/ms/en_CN/about_ikea/our_responsibility/index.html. Last accessed 9th May, 2011 ICMRINDIA. (2005). IKEA's Innovative Human Resource Management Practices and Work Culture. Available: http://www.icmrindia.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/Ikea%20Innovative%20Human%20Resource%20Management-Work%20Culture-Case%20Studies.htm. Last accessed 10th May 2011. China Consumers' Association (2009). Top thirty Foreign Reassurance Brand. Available: http://www.cca.org.cn/. Last accessed 10th May 2011 Economic Newspaper (2009). IKEA-Strictly the quality pass. Available: http://finance.sina.com.cn/roll/20091015/08263080170.shtml. Last accessed 11th May 2011 TIANYA (2003). A Chinese customer's suggestion for IKEA. Avaiable: http://www.tianya.cn/publicforum/Content/develop/1/13127.shtml. Last accessed 4th May 2011 SINA (2010). The Flaws in IKEA Corporation Social Responsibility Management Available: http://blog.sina.com.cn/s/blog_68f631890100k09x.html. Last accessed 4th May 2011 ?? ?? ?? ?? Social Responsibility of Ikea 20 Research Project Unit: 8 08-Finance Social Responsibility of Ikea Research Project Unit: 8 08-Finance ...read more.

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