The report is based upon a research regarding the differences in motivation and tourist behaviour between two opposite tourist attractions in Greece; the cosmopolitan island of Rhodes and the cultural - artificial, Vergina.
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ABSTRACT This report is a research in order to test the following hypothesis: * Most of the people visiting cultural attractions (Vergina) are educated middle - aged people, comparing with people visiting cosmopolitan places (Rhodes) who are not only educated, most of them are usually young people and they visit the island mostly for amusement and have entertainment. Also an examination of the tourists' motivation in both tourism attractions, Vergina and Rhodes is provided. Throughout the report the methodology and design is also provided. Very important role for the report also had the literature review part where everything in the report is theoretically supported through books, journals and articles. The pilot study section includes all the analysis of the data from the primary research and is supported with charts designed in Excel. Generally, it was an interesting research according to my criteria and there is a possibility to be useful in the future for tourist segmentation of a cultural or cosmopolitan attraction. INTRODUCTION The report is based upon a research regarding the differences in motivation and tourist behaviour between two opposite tourist attractions in Greece; the cosmopolitan island of Rhodes and the cultural - artificial, Vergina. In this section is essential to introduce the two dependent variables of the research, Rhodes and Vergina.
"Simon, 18, from Scotland, has followed a similar routine for the past 10 days. "We get up mid-afternoon, have something to eat and then we go to the bars to drink beers and shots and get to bed about 6am." Asked why he has chosen Faliraki, he says: "Sex - I'm after women and a good laugh." (http://www.telegraph.co.uk/travel/main.jhtml;$sessionid$4FHBFLALALDDVQFIQMGSFFWAVCBQWIV0?xml=/travel/2003/08/23/etpartyfaliraki.xml&_requestid=51582) "George Statiou, owner of the Jamaica Bar on Bar Street, hub of the city's nightlife, said that the publicity was attracting more youngsters who want to "have sex and get pissed".(http://www.telegraph.co.uk/travel/main.jhtml;$sessionid$4FHBFLALALDDVQFIQMGSFFWAVCBQWIV0?xml=/travel/2003/08/23/etpartyfaliraki.xml&_requestid=51582) LITERATURE REVIEW In an article found in the Journal of Travel Research, a research in America took place in order to examine the reason of the increasing of tourists travelling to historic places. The research is differed with respect to education. According to the results of this research, the overall sample was educated (51% had at least a college degree) and, on average, the tourists were in their late 40s. (D.L. Kerstetter, J.J. Confer, A.R.Graefe, 2001) An article according to the journal of Leisure Studies looked at the issue of sex for female tourists because for men was already commonly understood to be a leisure activity. Sex tourism is a motivation and sometimes is even called as "romance tourism" (S.
On the contrary the visitors of Rhodes had the relaxation, adventure and pleasure as their main aim. (See figure below) The first figure below shows whilst visitors in Vergina what they enjoy doing and the second figure represents Rhodes. The next figure shows if the culture is the main motive of Vergina visitors and for Rhodes visitors respectively. The same as before but in these figures the Vergina and the Rhodes visitors respectively answer if adventure is their main motive of visiting places. Question six shows if the visitors of Vergina are more possible to choose a cultural attraction as a destination (first figure) and question seven if it more possible to choose a cosmopolitan attraction as a destination (second figure). As it is shown for cultural tourists there are the same possibilities to choose a cultural and a cosmopolitan destination. The reason for that maybe is that because everyone needs to relax and have fun sometimes. The figures below represent the possibilities for the visitors of Rhodes to choose a cultural(first figure) and a cosmopolitan destination(second figure). For the visitors of Rhodes there is no possibility to visit a cultural education. The reason may be these visitors prefer justthe relaxation and to have fun but another reason could be the lack of education. The last question represents the purpose of the trip firstly for the visitors of Vergina and secondly for the visitors of Rhodes. 1
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