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The report is based upon a research regarding the differences in motivation and tourist behaviour between two opposite tourist attractions in Greece; the cosmopolitan island of Rhodes and the cultural - artificial, Vergina.

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  • Essay length: 2237 words
  • Submitted: 19/06/2006
University Degree Tourism, Transport & Travel

An extract from this essay...

ABSTRACT

This report is a research in order to test the following hypothesis:

* Most of the people visiting cultural attractions (Vergina) are educated middle - aged people, comparing with people visiting cosmopolitan places (Rhodes) who are not only educated, most of them are usually young people and they visit the island mostly for amusement and have entertainment.

Also an examination of the tourists' motivation in both tourism attractions, Vergina and Rhodes is provided.

Throughout the report the methodology and design is also provided. Very important role for the report also had the literature review part where everything in the report is theoretically supported through books, journals and articles.

The pilot study section includes all the analysis of the data from the primary research and is supported with charts designed in Excel.

Generally, it was an interesting research according to my criteria and there is a possibility to be useful in the future for tourist segmentation of a cultural or cosmopolitan attraction.

INTRODUCTION

The report is based upon a research regarding the differences in motivation and tourist behaviour between two opposite tourist attractions in Greece; the cosmopolitan island of Rhodes and the cultural - artificial, Vergina.

In this section is essential to introduce the two dependent variables of the research, Rhodes and Vergina. General information will be provided below in order to be obvious the antithesis between the two attractions.

"Firstly, Rhodes is famous as the island of sun, sea and sand, the ideal place for vacations. It is the third largest Greek island and officially, the sunniest place in the Europe. The island draws hot summer rays like a magnet, so it's no wonder that Rhodes is called the island of the sun." (http://www.rhodos-travel.com/english.htm)

"From the rocky beaches, some almost forgotten, of the North-western coast of Rhodes to the sandy beaches of the South. There are beaches with white sand and beaches for windsurfing. Also serene and calm beaches in the South or, bustling party beaches of Faliraki and Rhodes Town. Movement is the watchword when someone spending his vacation on Rhodes.The commitment to being well and physical activities has led to the development of structures able to stimulate even the laziest. Either on the organized beaches or on the remote tranquil ones, at the pools or at any spot where the sea

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