The report is based upon a research regarding the differences in motivation and tourist behaviour between two opposite tourist attractions in Greece; the cosmopolitan island of Rhodes and the cultural - artificial, Vergina.

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ABSTRACT

This report is a research in order to test the following hypothesis:

* Most of the people visiting cultural attractions (Vergina) are educated middle - aged people, comparing with people visiting cosmopolitan places (Rhodes) who are not only educated, most of them are usually young people and they visit the island mostly for amusement and have entertainment.

Also an examination of the tourists' motivation in both tourism attractions, Vergina and Rhodes is provided.

Throughout the report the methodology and design is also provided. Very important role for the report also had the literature review part where everything in the report is theoretically supported through books, journals and articles.

The pilot study section includes all the analysis of the data from the primary research and is supported with charts designed in Excel.

Generally, it was an interesting research according to my criteria and there is a possibility to be useful in the future for tourist segmentation of a cultural or cosmopolitan attraction.

INTRODUCTION

The report is based upon a research regarding the differences in motivation and tourist behaviour between two opposite tourist attractions in Greece; the cosmopolitan island