The role of Marketing as being an 'Initiator' in identifying, evaluating, recommending and implementing overall retailing strategy.
The role of Marketing as being an ‘Initiator’ in identifying, evaluating, recommending and implementing overall retailing strategy.
We suggest that marketing, along with Finance, Operation, Human Resource management, Property and System are functions that all contribute to the overall retail strategy. We would develop a strategic marketing plan that will identify customer’s based opportunities.