• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37

The South African Breweries (SAB) has been operating since 1895 and holds 98% of the market share in the South African beer market.

Extracts from this document...

Introduction

Introduction The South African Breweries (SAB) has been operating since 1895 and holds 98% of the market share in the South African beer market. South African Breweries Vision statement states: "To be ranked amongst the top three brewers in any country in the world, by any key measure." Their mission statement says: "To be a leading brewer, manufacturer and marketer of fine quality beers and other long alcoholic drinks in a socially responsible and progressive manner." Graham Mackay, group chief executive of South African Breweries, has developed a strategic management strategy by encompassing the vision and mission statements into his plans for SAB's future. Mackay is trying to move SAB from a more diversified South African conglomerate to a more focused global beer company. Included in SAB's portfolio is a careful balance of long-established, well-known brands such as its flagship Castle Lager. This accounts for over 50% of SAB's sales. Other major brands include Carling Black Label, Hansa Pilsener and Lion Lager. Both Castle Lager and Lion Lager have been established brands in South Africa since the beginning of the 20th century. Amstel, which is brewed and sold under license from Heineken by SAB in South Africa, is the premium brand leader in South Africa. Heineken completes the premium brand portfolio. By the end of 1999, SAB had become the fourth-largest brewer in the world by volume. Since SAB was a dominant force in Africa, one of SAB's goals was to grow globally by expanding into other emerging markets. Brewing operations were initiated in Europe and Asia. Several things have caused environmental or secondary problems for the company as it plans its strategic moves. These include: * Floods ravaging Southern Africa * Civil Wars (Angola, Congo, Ethiopia, & Eritrea) * Political Instability, Risk, & Volatility * The rand & regional currencies plunging against US dollar * SAB's ratings on International finance market are affected With these challenges in mind, SAB is aiming to increase globalization efforts, while making acquisitions, and competing in developed markets. ...read more.

Middle

strategy * Pro-active investigations on disruptive trade practices such as dumping and unfair industry subdivisions. Political Dimensions South Africa has a vibrant multi-party political system, with 13 parties represented in Parliament. The African National Congress is the majority party in the National Assembly, and also controls seven of the country's nine provinces. The opposition parties, however, are robust and vocal. This makes it more difficult for business to be conducted due to the large system and complicated policy. As stated in our case, the year 2000 brought forth devastating floods to Southern Africa. A civil war was ongoing in Angola, and political instability wracked Zimbabwe. With wars in the Democratic Republic of Congo, Ethiopia/Eritrea, and Sierra Leone, Africa was once again being portrayed in the international media as "the lost continent." The South African rand and other regional currencies plunged against the US dollar. High political risk and volatility were attached to these emerging market economies, and SAB's ratings on the international financial markets were inevitably affected. (Exhibit E-2) South Africa - Statistics Overview Indicators Year Estimate Source Total Population (thousands) 1999 39,900 UNPOP Population Aged 15-49 (thousands) 1999 20,982 UNPOP Annual Population Growth 1990/98 1.8 UNPOP % of Population Growth 1998 49 UNPOP Average Annual Growth Rate of Urban Population 1990/98 1.7 UNPOP GNP per Capita (US$) 1997 3210 World Bank GNP per Capita Average - Annual Growth Rate 1996/7 -0.4 World Bank Human Development index (HDI) 1999 101 UNDP Total Adult Literacy Rate 1999 84.9 UNESCO Adult Male Literacy 1999 85.7 UNESCO Adult Female Literacy 1999 84.2 UNESCO Male Secondary School Enrollment Ratio 1999 89 UNESCO Female Secondary School Enrollment Ratio 1999 96 UNESCO Crude Birth Rate (Births/1,000 pop) 1999 26 UNPOP Crude Death Rate (Death/1,000 pop) 1999 14 UNPOP Maternal Mortality Rate (per 100,000 live births) 1999 230 WHO Life Expectancy at Birth 1998 53.9 UNPOP Total Fertility Rate 1998 3.2 UNPOP Self Audit Environmental Threats and Opportunities SAB's competitive advantage is focused on two core areas: value-adding capability and cost leadership. ...read more.

Conclusion

Conduct site visits * Facilitate negotiations processes * Determine and attain capital as needed * Control every aspect of the deal including timing The current executive board of directors and strategic management team would facilitate this process. If necessary an outside merger and acquisition specialist group could be hired to facilitate the process, while still reporting to the executive board. Professional expertise and knowledge could make the process easier and bring about a more effective outcome. "How" the task of merging could be accomplished should include the following: * Develop a new strategic vision/mission to be accomplished by merger * Set objectives to be achieved by merger * Craft a strategy * Execute and Implement the strategy * Evaluate the strategy (ex: by benchmarking) This process should be initiated immediately with a long-range plan of implementation to take part in stages within a three-year period. The first stage would be the research & development stage. The second stage would be the execution and implementation stage. Lastly, the final stage would include the evaluation of the entire process. Conclusion The case of South African Breweries was, indeed, a very complicated assignment-however, it taught the authors of this paper a unique lesson. The lesson being, in order to make premeditated decisions in any organization, one must have a full visualization of where the company's actual position is in every major functioning area. The actual revelation must then be compared with the "written vision statement". Once that process is completed, the next step is to create a road map to the future destination of the company. We believe that we have made the first steps in crafting a strategy for South African Breweries by gathering the information necessary and putting it into a logical order. As armatures, it is unknown if our suggestions are focused in the proper direction-but we feel strong about the assumptions stated and the ways to implement those assumptions. Thank you for your direction in this class and have a nice summer! 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Case Study of South African Breweries.

    Pyramid Principle4 High Medium Low risk This theory states, "No investor - either private or corporate - becomes 'top-heavy' by taking on a lot of high risky investments without first having a solid base and mid-section of low and medium risk investments."5 South African Breweries was listed on the London Stock Exchange in 2000.

  2. The following report is an Analytical Account on Evian. I will be analysing how ...

    I believe that "Income" plays a huge part in determining the demand for a product. Evian products are seen as luxury products to consumers and could be purchased for this reason or as part of the public's ambitions to live a healthier lifestyle.

  1. Marketing plan - Spotify. Overall it can be seen in Spotifys strategic position ...

    Unlimited is �4.99 a month which allows unlimited streaming of music to be played with no advertisements. Open is completely free with advertisement in between streaming of tracks. Business to Business: For businesses who wish to advertise with Spotify via the Open member, Spotify can target specific audiences for the adverts according to demographic, location and mood.

  2. South African Breweries.

    SAB has invested significantly in its core business, and has commenced brewing operation in a future 5 African countries, 3 Chinese provinces, and 4 Eastern European countries since 1995. SAB intends to continue to protect and further develop its South Africa operation This start with upgrading quality and consistency to

  1. Asda - market structure.

    food is a necessity and it will be purchased at all most prices. 7.2 Levels of Employment 'In May-July of 2002 the percentage of working age people in employment had increased than that of 2000 (quoted on web-page www.sustainable-development.gov.uk).' Increased levels of employment would lead to an increase in average consumer spending.

  2. Should NutraSweet pursue entering the Greater China market? How should NutraSweet do this?

    The company cannot delay its entry in the China market, especially with factors such as an average of 10% economic growth, a quickly emerging middle class, and a high possibility in consumers' increase purchasing power. Postponement of entry may mean higher costs in the future and although the company will

  1. KFC andthe Global Fast Food Industry (703).

    Strong brand name ? Its affiliation with pizza hut and taco bell allowed it to create operational efficiencies abroad as well as domestically. ? It prior relationship with PepsiCo, which had extensive international efficiencies abroad as well. ? KFC had focused on countries in which McDonald's did not have a strong presence.

  2. United Nations Children's Fund (UNICEF) is an organisation committed to promoting for the fulfilment ...

    Focus group discussions were conducted with the community members to identify local groups in the community and the extent to which they collaborate with each other. This tool helped identify local groups that can be used to improve care for the orphans and vulnerable children.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work