The Total Tourist Experience.

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The Total Tourist Experience: The travel and tourism industry is made up of six different components, they are: * Travel Agents * Tour Operators * Transportation * Accommodation and Catering * Tourist development and Promotion * Tourist Attractions Should a tourist decide to take a holiday, he/she is likely to visit a travel agent to inquire about various holidays on offer and prices available. Travel agents are agents for tour operators; they sell package holidays, products and services on behalf of the tour operator and are paid a commission or fee by the tour operator. Travel agents offer products and services such as; travel insurance, flights, car-hire, ferry crossings, train tickets, advice etc. There are two types of travel agents; they are the Retail Travel Agent and the Business Travel Agent. The larger Business Travel Agents are members of the Guild of Business Travel Agents (GBTA) and make up over 80% of business travel arrangements through travel agencies. Leading GBTA Business Travel Agents are, American Express Europe Ltd, Britannic Travel Ltd, Carlson Wagonlits, Hogg Robinson Travel Ltd, Portman Travel Ltd and Seaforth Travel Ltd. The Business Travel Agents concentrate on the sale of travel related products to business clients and are sometimes located in an office within the organisation, for which they provide travel arrangements (in-house). Business travel involves getting the client to the appropriate destination for business meetings and related duties.


Examples of fast-food outlets are Mc Donald's and KFC. Tourists who are travelling either by plane or train e.g. Eurostar, are often offered catering, which is prepared and packaged meals. Accommodation can be divided into serviced or self-catering. Full serviced means it includes meals and house keeping. Examples of places that offer serviced accommodation is hotels, motels, guest houses or lodges. Serviced accommodation can be divided in a number of ways including the number of bedrooms, small- (ten rooms or less), medium- (eleven-fifty rooms) and large- (more than fifty rooms). Serviced establishments are awarded a rating, which indicates the range of facilities provided. The National Tourist Boards (NTBs) for England, Scotland and Wales have developed the Crown Classification System for hotels, guesthouses, bed and breakfasts and farmhouses. The number of crowns awarded represents the range of facilities and services provided. Self-catering accommodation means tourists are provided with accommodation but have to provide their own food, this type of accommodation is usually cheaper as fewer services are provided. Examples of self-catering are, apartments, camping sites, timeshare and chalets. The tourist board inspectors' check both serviced and self-catering accommodations and each of the establishments are graded for quality e.g. Travel Lodge is for budget accommodation while grand hotels e.g. The Ritz and The Hilton are classed as five star accommodations. Tourist development and promotion are the support services of the industry and will work together to provide a tourist with an informative and interesting holiday experience.


Glasgow Art Gallery and Museum attracted over a million visitors in 1998, as people were interested in Scottish history. Countryside visitor attractions provide opportunities for people to enjoy leisure pastimes e.g. picnics, walks etc. Many areas have urban parks e.g. Hyde Park in London or gardens e.g. Kew Gardens. The best-known areas of countryside attractions are the national parks. National parks are protected areas of land; they protect the fauna and flora of the local area. There are not many facilities available to the public in these areas. Some parks may offer accommodation and activities, such as; walking, abseiling or pony trekking but these activities will be limited. There are now eleven national parks in England and Wales e.g. Dartmoor, Snowdonia, Lake District etc. All the above components of the travel and tourism industry work simultaneously to provide a total tourist experience for a tourist or visitor. It starts with a tour operator, who will plan the holiday to the travel agent, who sells the package. The airline, train or ferry will provide the transport to the hotels or campsites, where the tourist will sleep (accommodation), to whichever restaurant or take away that he/she eats from (catering). The tourist might then visit an attraction that has been promoted in some way, either by the tourist board or through the local tourist information kiosk. These components are invisibly linked but work together to make sure that the tourist enjoys his/her visit to such an extent that he/she will return or by word of mouth, to generate other visitors.

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