Benefits of using Standard Costing
Standard Costing gained widespread popularity since its invention due to the useful information it provides managers, which can then be used to make informed decisions. Different organisations use standard costing for various purposes; however researchers have generally outlined five main reasons for adopting standard costing.
Control Tool
The use of standard costing as a control tool is seen by many as one of its most important feature, because it allows managers to make a variety of control decisions that can improve the overall productivity of an organisation. An important task in any business is to minimize cost in order to maximize profit. Standard Costing allows managers to control costs by analysing the variances that arise between standard cost per unit and the actual cost per unit. Through variance analysis managers can perform responsibility accounting, which allows them to check efficiency and highlight those activities that do not perform to the set standard. These variances generally relate to the three main aspects of production, which include material, labour and overheads. Once these activities have been highlighted, employees can be held accountable for them and steps can be taken to remedy the problem, so that the standards are maintained. Drury (2008) notes that “only by comparing total actual cost with total standard cost, for each operation or responsibility centre for a period can control be effectively achieved.”
Performance Evaluation and Motivational Tool
Standard Costing provides a yardstick to against which performance can be measured by using the standards as a base. The fact that it can measure performance can be used to motivate employees to achieve the standards set. Mott (2008) asserts that “standard costing engenders cost consciousness in employees who know that costs are being monitored and it can act as motivator if the standards are realistically set.” Likewise, Drury (2008) suggests that research has shown that by setting standards, businesses create defined quantitative goals or targets, which motivate employees to achieve higher levels of performance than if there were no standards at all.
Price Setting and Inventory Valuation Tool
The ability to set price is a key task in any manufacturing or service producing business. Standard Costing gives managers the ability to develop the standard cost of a product or service, which is seen by many as the first step to scientifically setting price. Once a standard cost is determined, businesses can easily apply a mark-up to that cost, which can help forecast the potential profit on each unit. Jawaharlal (2002) states that “standard costs as compared to actual costs can be used for estimating selling prices. When standard unit costs are available, expected costs and sales prices can be computed on the basis of standard costs. ” Additionally standard costing can be used as valuable tool for valuing inventory at various stages of the production process.
Budget Setting Tool
Standard Costing can be particularly helpful in developing a budget because of the similarities between standard costing systems and budgeting systems. Hofstede (2003) contends that if current costs are charged to products, then the standard cost for all products during a year will be equal to the yearly budget. According to Hofstede “the difference between the standard cost system and the budget system is that standard cost systems split all cost product-wise and budget systems split all cost department-wise.” Similarly, Drury (2008) states that having a standard costing system considerably reduces the time taken to prepare budgets because the standard costs of operations and products can be used to find total costs used in creating budgets.
Simple to Set-up
The ability to accurately cost products and services is a necessary function of many businesses; therefore some costing system is essential. The task of implementing a costing system can be a time consuming and financially expensive project. However, as compared to other costing systems standard costing is relatively easy to set-up and requires less financial capabilities to do so. It is generally agreed that costing systems, such an Activity Based Costing (ABC) system can give a more accurate costing of products and services, because it identifies activities in an organization and assigns the cost of each activity resource to all products and services according to the actual consumption and provides a more accurate allocation of indirect costs. However, according to Accounting for Management (2010b), “Implementing an ABC system is a major project that requires substantial resources. Once implemented an activity based costing system is costly to maintain.” It is for this reason, as of the year 2000, Horngren (2002) notes that around 70% of manufacturing companies within the United Kingdom still use some form of standard costing system within their organisation.
Criticisms of Standard Costing in a modern business environment
The rapid changes in today’s business environment have led some researcher to question the widespread use of standard costing systems. It is believed that standard costing can generate behaviour that conflicts with the strategic objectives of modern manufacturing businesses and these objectives need to be maintained in order for businesses to survive. Researchers have argued that the weaknesses of standard costing, in this current global business environment, no longer make it a suitable cost control tool. These weaknesses have been highlighted in regards to globalisation, shorter product life cycles and increases in consumer wealth.
Globalisation
Today, many companies operate internationally, with businesses in several regions of world. When doing business in these different regions, companies must sometimes adjust by adopting business techniques that might be suitable for that particular market. In countries such as Japan, the Just in Time (JIT) production system is widely used in manufacturing businesses. This system aims to decrease costs, therefore increasing profits, by eradicating unnecessary stockpiling of inventory and efficiently using workspace. Standard Costing supports continuous production, which can require large amounts of inventory. Also, in order to reduce cost, standard costing also supports production of large batches, which lowers cost by spreading various fixed overheads over a large number of outputs and by buying inventory in bulk in order to gain product discounts.
Sulaiman, et al. (2004), explain that “The implementation of JIT in Japanese manufacturing concerns has been cited as a strong reason for the falling down of the significance of standard costing, [because] the traditional cost accounting measures centred on standard costs make dysfunctional effects inside the organization resulting excess stock, increase in cost, lost opportunities, decrease in quality.” These issues make the two techniques incompatible. In a global environment, it is inevitable that business will encounter similar practices that are suitable for their target market, but are inconsistent with standard costing. However, De Zoysa & Herath (2007) explain that empirical evidence shows that standard costing is still widely used despite the increasing popularity of new techniques, such as JIT, and this suggest that the other benefits of standard costing outweigh its inconsistency with these new techniques.
Global companies often aim to maintain quality and consistency within their operations by implementing useful management approaches, such as standard costing, to the various markets in which they operate. However, implementing standard costing on a global scale can prove to be problematic, because communication regarding standards can be misrepresented, therefore making comparison difficult. According to KPMG (2010), “Comparability of standard cost and variances can be compromised by inconsistent local application of global methodologies.” KMPG also notes that his problem can be monitored if management clearly defines the standards set and regularly checks them to ensure global consistency is maintained.
Shorter Product Life Cycles
In this new era of significant economic volatility, product life cycles have shortened due to increased competition and rapid changes in consumer behaviour. It is believed that these changes can negatively impact businesses that use standard costing because the information generated by using standard costing is only useful for a short period of time (Sulaiman, Ahmad et al, 2005). Therefore, companies need to frequently update standard costs when there is increased volatility, which can be more costly than the benefits gained from using standard costing. However, economic volatility is a constant phenomenon when companies operate many markets with high competition and shortened product life cycles. De Zoysa & Herath (2007) assert that “When the life cycle of products become short, even if the standard cost of each product is established by using the detailed scientific analysis, the benefits that derive from such standards are very small compared to the costs incurred to establish such standards and the short time available to apply those standards. Under such situations, companies may be reluctant to establish standard cost systems.”
Shorter product life cycles and high levels of competition have increased the need for continuous product innovation. This has led some researchers to contend that the standard costing suppresses continuous improvement by compelling employees to achieve standards. According to Accounting for Management (2010), standard costing can facilitate innovation by following the trends highlighted when standard and actual costs differ. Accounting for Management (2010a) explains that “Just meeting standards may not be sufficient; continual improvement may be necessary to survive in the current competitive environment. For this reason, some companies focus on the trends in the standard cost variances - aiming for continual improvement rather than just meeting the standards. ”
For standard costing to work as a control mechanism, variances between standard and actual cost need to be analysed, so that corrective actions can be taken if the variances are found to be significant or negative. Cheatham and Cheatham (1996) have concluded that shorter product life cycles makes manufactures more reliant on automated systems, which can be so efficient that they make variances obsolete. Variance analysis is a core element of standard costing; therefore if this element is no longer useful, then standard costing as whole becomes ineffective. Gagne & Discenza (1992) explain that “with the use of statistical quality control and automation, the production processes are very consistent and reliable. Variances often cease to exist.” Lucas (1997) contends that in cases where variances are obsolete, emphasis should be directed towards the product design stage because significant costs are incurred in this phase.
Increased Consumer Wealth
As the business environment has evolved, consumer wealth has increased, which in turn has resulted in consumers demanding higher quality goods. Given the extremely competitive industries in which some businesses operate, it is no longer profitable for businesses to compete solely on lower prices, through the reduction of cost, because a large group of consumers now demand higher quality products. This had led to companies implementing such management techniques as Total Quality Management (TQM), which focuses on improving and maintaining quality. Standard Costing is primarily concerned with reducing cost of producing a unit of a good or service, but in the process of doing so; the quality of that good or service can be sacrificed. The increase in consumer wealth has made it essential for some businesses to compete on quality. Lucas (1997) contends that though cost control can be detrimental to product quality; this is not enough to justify abandoning the use of standard costing, because cost reduction is just as important. To maintain quality, some researchers have argued that Activity Based Costing (ABC) systems are more suitable, because they can be easily integrated with continuous improvement programs (Accounting for Management, 2010b). Alternatively, Lucas (1997) suggest that both cost and quality control can be maintained by implementing such techniques as ‘Kaizen Costing’ used by Toyota, which uses similar cost control elements of standard costing.
Conclusion
The weaknesses of standard costing have increased as the business environment has evolved. These weaknesses have been shown to be quite inconsistent with strategic objectives businesses aim to achieve, in order to survive in today’s competitive environment. However, having a costing system, such as a Standard Costing system, is essential to many businesses regardless of its flaws. This can be proven by the large number of businesses that still use standard costing, despite the very vocal criticisms it has been subjected to.
Many critics of standard costing systems support the use of Activity Based Costing (ABC) as a suitable alternative, because it can more accurately cost products and services, as compare to standard costing. However, as noted, ABC systems can be extremely costly to implement and maintain. All business cannot afford to implement such expensive costing systems, but they still need to implement a costing system that allows them to control costs. It can be argued that having some costing system is better than none at all and standard costing has been proven to provide many benefits despite the weaknesses outlined.
Since standard costing has come under attack, there have been many suggestions that aim to rectify some the weaknesses it faces in this modern environment. While ABC systems might be superior in some ways, for those businesses where implementing such a system is not an option, standard costing should be used and more focus should be directed at further rectifying its weaknesses, so as give those less financially capable businesses a more accurate costing system.
The changes within the environment due to globalisation, shorter product life cycles and increased consumer wealth can be proven to have a negative impact on standard costing; nevertheless, the core principles of standard costing remain sound. However, these principles can benefit from being updated. Researchers have shown that it is possible improve some elements of standard costing, so as to make it more adaptable to the current business environment. A costing system that has solid principles with scope for improvement should not be rendered obsolete, because it still is a significantly valuable management tool.
Bibliography
Books
CIMA (2008) Management Accounting Performance Evaluation 4th ed., London: Butterworth-Heinemann
Drury, C., (2008) Management and Cost Accounting 7th ed., London: Cengage Learning
Hofstede, G. H., (2003) The Game of Budget Control, London: Routledge
Horngren, C. T., et al., (2002) Cost Accounting: A Managerial Emphasis 11th ed., New Jersey: Pearson Education
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Accounting, Massachusetts: Harvard Business School
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Journals
Cheatham C. B., & Cheatham L. R. (1996) “Redesigning Costing Systems: Is Standard Costing obsolete?” Accounting Horizons, Vol. 10, 4, 23-31p
De Zoysa, A., & Herath, S. K. (2007) “Standard Costing in Japanese firms: Reexamination of its significance in the new manufacturing environment”, Industrial Management & Data Systems, Vol. 107, 2, 271-283p
Ferrara, W. (1995), “Cost and Management Accounting: The 21st century paradigm”, Management Accounting, 2, 30-6p
Gagne, M. L., & Discenza, R. (1992), “Accurate product costing in a JIT environment”, International Journal of Purchasing and Materials Management, Vol. 28, 4, 28–31p
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Monden, Y., & Lee, J. (1993), “How a Japanese automaker reduces costs”, Management
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Sulaiman, M.B, et al. (2004), “Management Accounting practices in selected Asian countries: A Literature Review”, Managerial Audit Journal, Vol. 19, 4, 493-508p
Sulaiman, M., Ahmad, N., et al. (2005) “Is Standard Costing Obsolete? : Empirical evidence from Malaysia”, Managerial Audit Journal, Vol. 20, 2, 109-124p
Websites
Accounting for Management (2010a) Advantages and Disadvantages of Standard Costing and Variance Analysis [Online]. New York
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Accounting for Management (2010b) Limitations of Activity Based Costing (ABC) systems [Online]. New York
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KPMG (2010) Standard Costing [Online]. London
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Standard Costing Reflective Report
The experience of writing this paper has been interesting because it has given me broader understanding of standard costing. My previous studies have generally given me a significant understanding of the calculation aspect of standard costing, but this paper allowed me to delve deeper into the issues that standard costing faces in this current economic environment, where globalisation, shorter product lifecycles and increased consumer wealth all of potentially negative impacts. The research has shown me that while these events might damage the value of standard costing, it is still a useful management tool.
As well as broadening my understanding of standard costing, this paper has given me insight into other management tools that could be used along with or instead of standard costing such as the Just in Time (JIT) and the Activity Based Costing (ABC) techniques. In my academic studies, I have not encountered all of these techniques; therefore this paper has increased my knowledge of current management techniques that might be useful in an actual working environment.
As this paper has shown, a cost system is essential to many businesses, therefore, being able to understand costing systems, such as standard costing is an asset in the business world. The knowledge gained from this research will allow me to form a rounded opinion of standard costing, because I now have an understanding of its cons and pros. It is my belief that this will allow me to become more marketable as a potential professional accountant.
