Employers need to introduce effective work-life balance strategies to enhance organisational stability and performance. Employers have begun to realise that implementing good policies in this area can improve staff retention. The era of the career lifelong company man is over and research has indicated that individuals will change their job twelve times in the course of their life (Johnson & Chadwick 2009, p.34). Thus, it is a prerequisite for business to better understand the needs of a company’s workers. While most employers now offer greater flexibility with schemes such as job sharing, part-time work, telecommuting and outsourced all of which endeavour to improve the balance in employees lives (Johnson & Chadwick 2009, p.36). These flexibility schemes allow organisations to get the most out of their key workers and involve reducing their work hours or work from home (Stimpson 2008, p.16). Moreover, employers that introduce these changes will receive the respect of their employees and become desirable places to work. Nonetheless, the most effective policies are those that are pre-planned as ad-hoc policies tend to cause difficulties and have been known to stoke resentment if any new policy is regarded as favoritism (Johnson & Chadwick 2009, p.38). Some employers have been pro-active in creating a positive work-life balance, and allow greater flexibility and attempt to pre-empt annual peaks by spreading the workload year round as much as is possible (Stimpson 2008, p.19). In addition, by adopting tailor made solutions for each worker, this has enabled corporations to reduce the number of hours worked by each employee and managers alike and can be adapted for the season. Dazkal is an organisation which sponsors activities for families of employees and even though it does not have any written policies for work-life balance, they are deeply ingrained in the company’s ethos (Stimpson 2008, p.20). Employers have an interest in creating appropriate work-life balance policies as they can assist organisations to grow and prosper.
Governments have a key role in persuading employers to adopt work-life balance through incentives and legislation. Traditionally, government policy was based on the male breadwinner model, but changes in the society have forced a change in this approach (Ackers 2008, p.223). Government usually has difficulty meeting the competing demands of employers on one hand and trade unions and women’s groups on the other (Ackers 2008, p.225). In Australia the government has promoted the expansion of programs both in their number and diversity. However, employers are resistant to these issues because they think that too many options are being offered (Bretherton 2008, p.259). In Britain, it has been acknowledged that policy would be enhanced by governmental involvement (Ackers 2008, p.224). The federal government encourages behavioural change in the workplace, suggests responsible policies dealing with work-life balance and it monitors the introduction of ‘family-friendly’ workplace policies (Bretherton 2008, p.265). Government requires a better understanding of workplace flexibility issues to inform policy in this area as well as the differences that exist between each segment of the population (Hill et al. 2008, p.179). For some sectors such as the executive sector any statutory controls would be inadequate (Pocock 2005, p.200). Nonetheless, the current Australian approach is inadequate as only a one-third of Australian companies have flexible workplace policies. However, the new workplace agreements introduced by the Australian government introduced family friendly policies in more than two-thirds of cases (Bretherton 2008, p.262). Additionally, political calculations have caused politicians to react to the demands of the electorate and enact more flexible and family friendly regulations (Pocock 2005, p.202). Government workers benefit greatly from positive work-life balance policies such as NSW offering 14 weeks paid maternity leave. However, the implementation may lag behind the government rhetoric as many businesses forego introducing these flexible policies may faced with difficult management issues involved with their introduction (Bretherton 2008, p.265). Government has a significant role in advocating work-life balance reform and the introduction of many new initiatives offers great promise.
The greatest responsibility for work-life balance lies with the employer with smaller contributions from government and the individual. The greatest burden in this issue lies with the employer and many of them especially larger corporations are responding positively to the challenge. However, some organisations are adopting work friendly locations for its workers as well as providing internal facilities that match their needs. In some countries, work life policies are employer driven whereas in others government needs to push this agenda (Ackers 2008, p.227). In addition, if companies look after their worker’s other needs such as laundry or grocery shopping they can benefit the organisations as they employees are satisfied and will be more productive (Johnson & Chadwick 2009, p.39). Westpac Bank is an organisation that provides significant flexibility but in the context of strong business expansion. In addition two-thirds of its employees are female and one-third is part-time (Bretherton 2008, p.263). The individual also has a role in work-life balance and women choose part-time work as a means of achieving it (Pocock 2005, p.203). Since many employees have difficult home situations, it makes sense for companies to accommodate these such as when the employee has a child in childcare (Stimpson 2008, p.17). A challenge for companies with an effective work-life culture is to be fair and consistent with employees. Nonetheless, work life balance is not just to satisfy the regulations, but there is an overwhelming business argument for its introduction (Stimpson 2008, p.22). Conversely, in the modern context the voice of the employer is under-represented as the employee dominates the debate and it often presented as being in crisis and the inability to introduce family friendly policies are often blamed on employers (Bretherton 2008, p.260). Moreover, research indicates that employers want to introduce work-life programs but face resistance from line managers. The voluntary approach works best in a country that suffers from labour shortages and falling birth rates (Ackers 2008, p.227). The proactive approach is being followed by many companies such as IBM Australia which introduced 12 weeks paid leave (Pocock 2005, p.205). In fact, introducing work-life balance is a complex task and involves employers, managers, culture, trust and training of all persons involved in the program (Bretherton 2008, p.261). Government, employees and employers each have a role in promoting work-life issues. It is employers who have the most important role and with government advocacy and regulation, they can change the face of the workplace for the better.
The future prospects for work-life balance are mixed. One of the main wishes of employees now and moving into the future is a greater level of flexibility in terms of work, time lifestyle and rewards (Johnson & Chadwick 2009, p.34). Employees in certain professions may select employers which best reflect their lives and how they want to live. The current recession may act as a retardant on improved work-life balance policies. In addition, the change in demographics means that workers will have to work longer and also face a range of new responsibilities such as childcare and caring for their elderly relatives (Johnson & Chadwick 2009, p.37). Some companies have started to offer specific work life programs which addresses eldercare (Lockwood 2003). Moreover, the entry of women into certain professions will force them to adapt their policies such as the accounting industry, which has introduced more flexible practices to allow women to combine career and family. Furthermore, younger workers have grown up with a culture of more work-life balance than their predecessors and hence have higher expectations (Stimpson 2008, p.20). The advent of new technology has provided real benefits in the work-life balance and allows greater flexibility and also allows workers to work from home. However, in some organisation this has not proven the case, new technology has worsened job conditions and increased stress levels For instance, new communication tools allows employees always to be in contact and this may limit their flexibility (Bunting 2004, p.35-36). Many individuals will major consideration to work-life issues when deciding on a job and this is especially the case of the younger demographic (Stimpson 2008, p.23). Hence, these programs are being promoted in recruitment advertising brochures. Organisations will need to be more active in engaging with employees on work-life issues and a variety of strategies may be necessary to assess their concerns such as surveys, exit interviews and appropriate literature (Stimpson 2008, p.24). The changing demographics, technologies and individual expectation will dramatically alter work-life balance issues.
In conclusion, work-life balance is critical for organisations to adopt and for individuals to achieve. The interest in work-life balance is a recent phenomenon and primarily has focused on women. The depth of the programs has now broadened its reach. The work-life balance of employees has been characterised by rising stress levels and mental health problems. Moreover, most employees seek a greater balance, but delivery in many industries has been limited. The perspective of employers toward work-life issues has altered and they are driving change to introduce flexibility. Additionally, they believe they will reap a benefit from these policies. The government has been lacking in this sector and policy has been more reactive to voters, trade unions and employers. Nonetheless, recent developments represent a more positive omen for the future. Responsibility for work-life balance is shared between each group with the greatest role for employers. The future of work-life balance is complex and many uncertainties pertain. However, changing demographics, new technology, economic development and greater expectations should see it having a greater role in the future. Work-life balance is critical for the worker, employer and the general society. Consequently, effective policies are required to initiate improvements and it is the employer who delivers this change is likely to achieve happier employees, company stability and higher profits.
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